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After studying this chapter, you should be able to:
Explain why the ability to perceive, interpret, and respond appropriately to the global environment is crucial for managerial success.
Differentiate between the global task and global general environments.
Identify the main forces in the global task and general environments, and describe the challenges that each force presents to managers.
Explain why the global environment is becoming more open and competitive, and identify the forces behind the process of globalization that increase the opportunities, complexities, challenges, and threats managers face.
Discuss why national cultures differ and why it is important that managers be sensitive to the effects of falling trade barriers and regional trade associations on the political and social systems of nations around the world.