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Assurance of Learning Exercise
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LO 1, LO 2
  1. Go to, click on the investor relations section, and explore Best Buy's latest annual reports and 10-K filings to see if you can identify the key elements of Best Buy's strategy. Use the framework provided in Figure 1.1 to help identify these key elements. What approach toward winning a competitive advantage does Best Buy seem to be pursuing?
LO 1, LO 2, LO 5
  1. On the basis of what you know about the quick-service restaurant industry, does McDonald's strategy as described in Illustration Capsule 1.1 seem to be well matched to industry and competitive conditions? Does the strategy seem to be keyed to having a cost-based advantage, offering differentiating features, serving the unique needs of a narrow market niche, or being the best-cost provider? What is there about the action elements of McDonald's strategy that is consistent with its approach to competitive advantage? From the information provided, which tests of a winning strategy does McDonald's strategy pass?
LO 4, LO 3
  1. Go to and check whether the New York Times Company's recent financial reports indicate that its business model is working. Can the company's business model remain sound as more consumers go to the Internet to find general information and stay abreast of current events and news stories? Is its revenue stream from advertisements growing or declining? Are its subscription fees and circulation increasing or declining? Read the company's latest press releases. Is there evidence that the company's business model is evolving? To what degree does its strategic response to changing industry conditions seem proactive and deliberate versus reactive and adaptive (emergent)?

Thompson, 18e OLCOnline Learning Center

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