Go to www.bestbuy.com, click on the investor relations section, and explore
Best Buy's latest annual reports and 10-K filings to see if you can identify the
key elements of Best Buy's strategy. Use the framework provided in Figure 1.1
to help identify these key elements. What approach toward winning a competitive
advantage does Best Buy seem to be pursuing?
LO 1, LO 2, LO 5
On the basis of what you know about the quick-service restaurant industry,
does McDonald's strategy as described in Illustration Capsule 1.1 seem to be
well matched to industry and competitive conditions? Does the strategy seem
to be keyed to having a cost-based advantage, offering differentiating features,
serving the unique needs of a narrow market niche, or being the best-cost provider?
What is there about the action elements of McDonald's strategy that is
consistent with its approach to competitive advantage? From the information
provided, which tests of a winning strategy does McDonald's strategy pass?
LO 4, LO 3
Go to www.nytco.com/investors and check whether the New York Times
Company's recent financial reports indicate that its business model is working.
Can the company's business model remain sound as more consumers go
to the Internet to find general information and stay abreast of current events
and news stories? Is its revenue stream from advertisements growing or declining?
Are its subscription fees and circulation increasing or declining? Read
the company's latest press releases. Is there evidence that the company's business
model is evolving? To what degree does its strategic response to changing
industry conditions seem proactive and deliberate versus reactive and adaptive