Rothaermel: Strategic Mgt. 1e
Information Center
About the Author
Book Preface
Table of Contents
Sample Chapter/MiniCas...
Resources-Instructor &...
MH Connect Management

Student Edition
Instructor Edition
Strategic Management, Concepts and Cases

Frank T. Rothaermel, Georgia Institute of Technology

ISBN: 0078112737
Copyright year: 2013

<a onClick="'/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0078112737/941295/ConnectManagement.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (7.0K)</a>
Click on a logo above to learn more about Connect Management.
Students: You can purchase access to Connect from your professor’s Connect website. Please check with your professor to see if they plan to use Connect Management.
Instructors: Please contact your McGraw-Hill sales representative for your registration information.

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

<a onClick="'/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0078112737/941293/rothaermelimage.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (27.0K)</a>

Video clips with Frank T. Rothaermel

Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.