|External Analysis: Industry Structure, Competitive Forces, and Strategic Groups|
After studying this chapter, you should be able to:
Apply the PESTEL model to organize and assess the impact of external forces on
Apply the structure-conduct-performance (SCP) model to explain the effect of
industry structure on firm profitability.
Apply the five forces model to understand the profit potential of the firms industry.
Describe the strategic role of complements in creating positive-sum co-opetition.
Understand the role of industry dynamics and industry convergence in shaping the
firms external environment.
Apply the strategic group model to reveal performance differences between clusters
of firms in the same industry.