John J. Wild,
University of Wisconsin-Madison Vernon J. Richardson,
University of Arkansas Ken W. Shaw,
University of Missouri
ISBN: 0078136679 Copyright year: 2011
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College Accounting, 2e by Wild, Richardson, and Shaw draws upon the success of Wild’s Fundamental Accounting Principles text. Its innovation is reflected in its extensive use of small business examples, the integration of new computerized learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. Inclusion of technology products such as Connect, Connect Plus and QuickBooks software provides students with every possible advantage as they strive to understand the key concepts of accounting and their role in business.