PART ONE: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: Strategy and the Quest for Competitive Advantage

Chapter 2: Leadership and the Strategic Management Process

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company's External Environment

Chapter 4: Internal Situation Analysis: Evaluating a Company's Resources, Cost Position, and Competitive Strength

Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Supplementing the Chosen Competitive Strategy—Other Important Business Strategy Choices

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Strategies for Multi-business Corporations

Chapter 9: Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability

Section D: Executing the Strategy

Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage

PART TWO: Cases in Crafting and Executing Strategy

Section A: Crafting Strategy in Single-Business Companies

1. Mystic Monk Coffee
David L. Turnipseed, University of South Alabama

2. Whole Foods Market in 2008: Vision, Core Values, and Strategy
Arthur A. Thompson, The University of Alabama

3. Competition in the Golf Equipment Industry in 2009
John E. Gamble, University of South Alabama

4. Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership
Arthur A. Thompson, The University of Alabama

5. Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
Arthur A. Thompson, The University of Alabama
John E. Gamble, University of South Alabama

6. Apple Inc. in 2009
Lou Marino, The University of Alabama
John Hattaway, The University of Alabama
Katy Beth Jackson, The University of Alabama

7. Nintendo's Strategy in 2009: The Ongoing Battle with Microsoft and Sony
Lou Marino, The University of Alabama
Sally Sarrett, The University of Alabama

8. Google's Strategy in 2009
John E. Gamble, University of South Alabama

9. SkyWest, Inc. and the Regional Airline Industry in 2009
Annette Lohman, California State University, Long Beach


Section B: Corporate Strategy in Multibusiness Companies

10. PepsiCo's Diversification Strategy in 2008
John E. Gamble, University of South Alabama

11. Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value?
John E. Gamble, University of South Alabama


Section C: Implementing and Executing Strategy

12. Robin Hood
Joseph Lampel, New York University

13. Walmart Stores Inc. in 2008: Management's Initiative to Transform the Company and Curtail Walmart Bashing
Arthur A. Thompson, The University of Alabama

14. Southwest Airlines in 2008: Culture, Values, and Operating Practices
Arthur A. Thompson, The University of Alabama
John E. Gamble, University of South Alabama

Section D: Business Ethics and Social Responsibility

15. Countrywide Financial Corporation and the Subprime Mortgage Debacle
Ronald W. Eastburn, Case Western Reserve University