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Assurance of Learning Exercise
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  1. Go to, click on the investor relations section and explore Best Buy's latest annual reports and 10-K filings to see if you can identify the key elements of Best Buy's strategy. Use the framework provided in Figure 1.1 to help identify the key elements of Best Buy's strategy. What type of competitive advantage does Best Buy seem to be pursuing?
  2. Based on what you know about the quick-service restaurant industry, does McDonald's strategy as described in Concepts & Connections 1.1 seem to be well-matched to industry and competitive conditions? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or developing resource strengths and competitive capabilities rivals can't imitate or trump (or a mixture of these)? What is there about McDonald's strategy that can lead to sustainable competitive advantage?
  3. Go to and check whether the New York Times ' recent financial reports indicate that its business model is working. Does the company's business model remain sound as more consumers go to the Internet to find general information and stay abreast of current events and news stories? Is its revenue stream from advertisements growing or declining? Are its subscription fees and circulation increasing or declining? Read the company's latest press releases. Is there evidence that the company's business model is evolving? Does the company possess the necessary key resources and process capabilities to support a change in its business model?

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