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The Five Generic Competitive Strategies

LO 1.Gain an understanding of how each of the five generic competitive strategies go about building competitive advantage and delivering superior value to customers.
LO 2.Recognize why some of the five generic strategies work better in certain kinds of industry and competitive conditions than in others.
LO 3.Learn the major avenues for achieving a competitive advantage based on lower costs.
LO 4.Learn the major avenues for developing a competitive advantage based on differentiating a company's product or service offering from the offerings of rivals.

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