McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center

Instructor Center

Information Center

Feedback
Help Center


Consumers Cover Image
Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

This book will be the first in the market to take a true global focus of Consumer Behavior. It has behavioral, eclectic and multi-disciplinary coverage of consumer behavior topics and is more current in areas of technology, research, and examples than its competitors.

The Student Center content with testbank is available for WebCT, Blackboard, and McGraw-Hill's PageOut course management systems. For more information, instructors should visit McGraw-Hill Digital Solutions.





McGraw-Hill/Irwin