 |  Consumers Eric Arnould,
University of Nebraska
George Zinkhan,
University of Georgia
Linda Price,
University of Nebraska
Attitude Models and Consumer Decision Making
Internet Exercises- Make a grocery-shopping list as if you were going to the grocery store to
do some weekly grocery shopping. Include all the same types of items that
you would normally need (e.g., dry goods, canned goods, laundry detergents,
produce, meat, fish, and poultry, dairy, drugs, beverages - anything/everything).
Now go to www.netgrocer.com. How does
shopping with your list on the Internet for weekly groceries affect your attitude
and consumer decision-making process? What are the compensations and trade-offs
for you personally in this decision making process?
- As you probably know, many well-known sports' celebrities endorse a variety
of products. Nike signs on some of the greatest talent that the world has
ever seen to endorse its products. Visit www.nike.com
and take some time to interact with this site. Do you think that the celebrity
sports' figures influence consumers' attitudes and decision-making processes
towards the products or the attitudes towards the sports industry itself?
Explain your position.
- Go to www.cardirect.com. Select
a brand and model of car as if you were in the market for a new car. Use the
interactive "customize" features available for building and pricing
your new car. How does this unique site impact your attitudes about being
able to build, finance and buy a new car online as compared to using a traditional
franchised dealership. Be sure you know the approximate price of the car from
the dealership before you explain your answer.
|
|
2002 McGraw-Hill Higher Education