Table of ContentsPART I. RESEARCH BASICS
1. Introduction to Research in Communication
2. The Research Process -- Getting Started
3. Introduction to Quantitative Research
4. Introduction to Qualitative Research
5. Research Ethics
PART II. THE SPECIFICS OF RESEARCH METHODS
6. Measurement
7. Sampling, Significance Levels, and Hypothesis Testing
8. Quantitative Research Designs
9. Surveys, Questionnaires, and Polls
10. Descriptive Statistics
11. Testing for Differences
12. Testing for Relationships
13. Analyzing Texts
14. Designing Qualitative Research
15. Qualitative Methods
PART III. READING AND WRITING RESEARCH REPORTS
16. Reading and Writing the Quantitative Research Report
17. Reading and Writing the Qualitative Research Report
Appendix A: All Math and Statistical Formulas
Glossary
Index
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2001 McGraw-Hill Higher Education