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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Overview

INTRODUCTION TO MASS COMMUNICATION: Media Literacy and Culture,
Second Edition
Stanley Baran, San Jose State University


This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.









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