Multiple Choice Quiz


1	The model of communication that is expressed as "Who Says What in Which Channel To Whom With What Effect" was developed by
		A)	James Carey.
		B)	Marshall McLuhan.
		C)	Wilbur Schramm.
		D)	Harold Lasswell.


2	A friend nods in agreement at something you've said. This is an example of
		A)	feedback in interpersonal communication.
		B)	feedback in mass communication.
		C)	noise in interpersonal communication.
		D)	encoding in interpersonal communication.


3	It is imprecise to speak of "source" and "receiver" in communication because
		A)	there may be more than one of each.
		B)	there is much variation in what constitutes a source and receiver.
		C)	if the receiver isn't listening, the source can't be a source.
		D)	communication is an ongoing, reciprocal process.


4	Because it is imprecise to speak of "source" and "receiver" in communication, Osgood and Schramm replaced these concepts with ___________ in their model of communication.
		A)	interpreters
		B)	encoders
		C)	decoders
		D)	participants


5	Network executives read the overnight ratings for a new television series. This is an example of
		A)	feedback in interpersonal communication.
		B)	feedback in mass communication.
		C)	noise in interpersonal communication.
		D)	encoding in interpersonal communication.


6	An example of ______________ occurs when your newspaper gets wet and it is difficult to read page 1 because page 2 bleeds through.
		A)	feedback in interpersonal communication
		B)	feedback in mass communication
		C)	noise in interpersonal communication
		D)	noise in mass communication


7	Movie box office figures are an example of
		A)	instant and direct feedback in interpersonal communication.
		B)	instant and direct feedback in mass communication.
		C)	delayed and inferential feedback in interpersonal communication.
		D)	delayed and inferential feedback in mass communication.


8	People who belong to a bounded culture
		A)	do not generally get along with people outside that culture.
		B)	choose not to participate in the dominant culture.
		C)	usually identify themselves as members of that culture.
		D)	are generally looked down on in the United States.


9	Social scientists are engaging in ________ research when they study advertising's contribution to the creation of a consumer culture.
		A)	micro-level
		B)	transmissional
		C)	critical
		D)	ritual


10	An individual who believes that a breakdown of traditional values will be the inevitable result of the spread of the Internet is said to believe in
		A)	technological determinism
		B)	manifest destiny
		C)	technological despotism
		D)	latent destiny


11	The purchase of 20th Century Fox by Australian company News Corp is an example of
		A)	concentration of media ownership.
		B)	globalization of media.
		C)	audience fragmentation.
		D)	erosion of distinctions among media.

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