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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Global Media

Glossary

comparative analysis  the study of different countriesí mass media systems
comparative studies  see comparative analysis
cultural imperialism  the invasion of an indigenous peopleís culture, through mass media, by outside, powerful countries
Euro English  the official language of the European Union
exogenous stations  clandestine broadcast operations functioning from outside the regions to which they transmit
external service  an international broadcasting service designed by one country to counter enemy propaganda and disseminate information about itself
global village  a McLuhan concept; new communication technologies permit people to become increasingly involved in one anotherís lives
indigenous stations  clandestine broadcast operations functioning from inside the regions to which they transmit
pirate broadcasters  unlicensed or otherwise illegally operated broadcast stations
public service remit  limits on advertising and other public service requirements imposed on Britains' commercial broadcasters in exchange for the right to broadcast
shortwave radio  radio signals transmitted at high frequencies that can travel great distances by skipping off the ionosphere
skip  the ability of radio waves to reflect off the ionosphere
sky waves  radio waves that are skipped off the ionosphere
surrogate service  an international broadcasting operation established by one country to substitute for anothers' own domestic service
wired radio  employed in remote areas of many developing countries; centrally located loudspeakers that deliver radio broadcasts