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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Books

Learning Objectives

1.

Introduce students to the history and development of the publishing industry and the book itself as a medium.

2.

Detail the cultural value of books and the implications of censorship.

3.

Analyze how the organizational and economic nature of the contemporary book industry shapes the content of books.

4.

Detail the relationship between books as a medium and their readers.

5.

Improve students' book-reading media literacy skills.