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Baran Book Cover

Introduction to Mass Communication, 2/e

Stanley J. Baran

Radio and Sound Recordings

Chapter Outline

A SHORT HISTORY OF RADIO AND SOUND RECORDING
RADIO AND ITS AUDIENCES
SCOPE AND NATURE OF THE RADIO INDUSTRY
THE BUSINESS OF RADIO
RADIO AS AN ADVERTISING MEDIUM
SCOPE AND NATURE OF THE RECORDING INDUSTRY
TRENDS AND CONVERGENCE IN RADIO SOUND RECORDING

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