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1 | |
Persuasion is |
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| | A) | forcing others to change their attitudes, beliefs, and behavior |
| | B) | maintaining the attitudes, beliefs, and behavior of others |
| | C) | converting non-believers into believers |
| | D) | modifying attitudes, beliefs, and behavior of others |
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2 | |
The elaboration likelihood model claims that |
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| | A) | the central route requires mindfulness; the peripheral route is relatively mindless |
| | B) | the central route to persuasion is most frequently used by those individuals with little or no direct personal experience with an issue or problem presented |
| | C) | the peripheral route to persuasion is most frequently used by listeners when the message is very complex and requires technical knowledge from a lay audience |
| | D) | central processing is what skeptics do when presented with a persuasive message |
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3 | |
Credibility of a speaker is enhanced by |
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| | A) | losing self-control of emotions to show depth of feeling about an issue |
| | B) | displaying knowledge on a subject |
| | C) | speaking fluently |
| | D) | arguing against your self-interest |
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4 | |
"Congress should make all pornographic Web sites illegal" is |
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| | A) | a proposition of fact |
| | B) | refutation |
| | C) | an argument |
| | D) | proposition of policy |
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5 | |
Fear appeals can be persuasive when certain conditions are met, such as |
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| | A) | offering a recommendation that can be easily performed by listeners |
| | B) | offering a recommendation that is perceived by listeners to be highly effective in reducing the danger |
| | C) | offering a general recommendation for avoiding the danger |
| | D) | offering a specific recommendation for avoiding or lessening the danger |
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6 | |
Which of the following are steps of the refutation process? |
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| | A) | State your reaction to the opposing argument |
| | B) | Support your reaction to opposing arguments with evidence and reasoning |
| | C) | Summarize points that you have made |
| | D) | State the opposing argument |
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7 | |
In Toulmin's structure of argument, the logic that connects the data to the claim is called the |
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| | A) | rebuttal |
| | B) | warrant |
| | C) | refutation |
| | D) | qualifier |
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8 | |
You present strong arguments to college students to support your claim that college textbooks are too expensive. You strongly encourage audience members to boycott buying textbooks for fall term. It is unlikely that many students, if any, will follow your suggestion because |
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| | A) | the effort required to find alternatives to buying textbooks so they can get good grades in classes is too great |
| | B) | behaviors are rarely consistent with attitudes |
| | C) | students won't care much about the cost of textbooks |
| | D) | students have little direct experience with the problem presented |
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9 | |
Identification as a persuasive strategy means |
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| | A) | a speaker determines who will be attending his/her speech |
| | B) | a speaker affiliates and connects with an audience |
| | C) | a speaker can state the arguments presented in opposition |
| | D) | a speaker adopts the viewpoint of his/her audience |
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10 | |
A proposition is |
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| | A) | an argument presented in a persuasive speech |
| | B) | a specific argument used in refutation of opposing arguments |
| | C) | the primary, overriding claim for a persuasive speech |
| | D) | the primary, overriding claim for an informative speech |
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11 | |
A person who holds two inconsistent ideas, beliefs, or opinions at the same time will likely experience the contrast effect when this inconsistency is pointed out by someone. |
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| | A) | True |
| | B) | False |
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12 | |
Persuasive messages that fall within a person's latitude of rejection almost never produce a change in attitude. |
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| | A) | True |
| | B) | False |
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13 | |
Citing sources of evidence can increase the credibility of a speaker. |
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| | A) | True |
| | B) | False |
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14 | |
The qualifier in Toulmin's structure of argument states the degree of likelihood that a claim is true. |
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| | A) | True |
| | B) | False |
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15 | |
Identification uses the peripheral path to persuasion. |
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| | A) | True |
| | B) | False |