Please answer all questions.
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1 | |
Rudy is a drug educator speaking to a group of first-year college students who have been through an alcohol abuse education program. While the students say they agree that binge drinking is dangerous, Rudy is concerned that when faced with peer pressure to engage in binge drinking, they will be unable to resist. Which of the following persuasive goals is Rudy best advised to seek in the speech? |
| | A) | Reinforcement |
| | B) | Inoculation |
| | C) | Attitude change |
| | D) | Prompt to action |
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2 | |
In addition to audience attitudes toward your topic, which of the following things do you also need to consider in adapting your persuasive message to your audience? |
| | A) | Attitudes towards you |
| | B) | Behavioral intentions toward the topic |
| | C) | Involvement in the topic |
| | D) | All of the above |
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3 | |
The term ethos, used by Aristotle, is most similar to what term used by contemporary communication researchers? |
| | A) | emotional appeal |
| | B) | logical appeal |
| | C) | elaboration likelihood |
| | D) | source credibility |
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4 | |
Which of the following is suggested as a way to enhance your credibility as a speaker while you speak? |
| | A) | Use strong reasoning and evidence in your speech. |
| | B) | Tell the audience how superior you are to them in knowledge and experience. |
| | C) | Use slang and street talk to show you are a regular guy or gal. |
| | D) | Make promises, even if you know you can't keep them, since you'll probably never see this audience again. |
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5 | |
You face an audience that is highly motivated on your topic and you want them to make a long-term commitment to your position. Using the Elaborated Likelihood Model of persuasion, which of the following statements is most likely to apply? |
| | A) | You should use the peripheral route to persuasion. |
| | B) | You should keep evidence and reasoning to a minimum and rely on the power of your personality to persuade them. |
| | C) | You should use the central route to persuasion. |
| | D) | You should use highly technical jargon to impress your audience with your credibility, even if they are unlikely to understand the message. |
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6 | |
Pat is a recovering drug addict who is asked to speak to a group of at-risk teens about the experiences of being addicted to drugs. What type of evidence is Pat likely to use in the speech? |
| | A) | First-order data |
| | B) | Second-order data |
| | C) | Third-order data. |
| | D) | Fourth-order data |
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7 | |
What is the most accurate statement about using one-sided or two-sided messages in a persuasive speech? |
| | A) | A one-sided message is always best |
| | B) | A two-sided message is always best. |
| | C) | It is best to use a one-sided message with highly educated audiences. |
| | D) | It is best to use a one-sided message if the audience is likely to encounter counterpersuasion. |
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8 | |
You are invited to a dinner at a nice restaurant to hear a sales pitch for buying a condo at a resort area. Which of the following primitive beliefs are the salespeople using? |
| | A) | Authority |
| | B) | Scarcity |
| | C) | Social support |
| | D) | Reciprocity |
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9 | |
You are asked to donate blood in the wake of a natural disaster in your area. The blood bank representatives speak to your group and point out that blood is currently in short supply, the president has asked for people to donate blood, they ask you to sign up for a specific date and time to make the donation at the local blood bank. Which of the following primitive beliefs is being employed in this presentation? |
| | A) | scarcity |
| | B) | authority |
| | C) | commitment |
| | D) | all of the above |
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10 | |
You are giving a persuasive speech about the shortage of organ donors. At the end of it you want your audience to act on the spot by signing organ donor cards you have brought with you to the speech. Which of the following organizational patterns would be best suited to this speech? |
| | A) | Stock Issues |
| | B) | Problem-solution |
| | C) | Monroe's motivated sequence |
| | D) | Causal |
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2003 McGraw-Hill Higher Education