Summary

Approach most special speaking occasions as storytelling. Good stories are:

• organized
• probable
• have fidelity and ring true for the audience

Effective impromptu speeches should:

• be clearly organized
• take a stand
• use powerful language

Other types of speeches that can benefit from storytelling include:

• speeches of acceptance
• speeches of introduction
• speeches of recognition
• speeches of commemoration, such as eulogies
• speeches to entertain an audience

Advice for TV interviews includes:

• be well prepared
• look at the interviewer, not the camera
• dress appropriately
• keep answers brief
• use anecdotes and sparklers
• appear relaxed