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Brydon: Between One and Many textbook cover
Between One and Many: The Art and Science of Public Speaking, 4/e
Steven R. Brydon, California State University, Chico
Michael D. Scott, California State University, Chico

Organizing Your Message

Summary

To effectively organize your speech you should first:

  • Focus on your audience when organizing your speech.
  • Refine the specific purpose.
  • Create a clear thesis statement.

Organize the body of the speech before tackling the introduction or conclusion. Remember that:

  • Two to five focused main points should fully develop the thesis statement.
  • Use parallel structure, simplicity, and balance.
  • Develop main points by using subpoints, supporting points, and further support.

Organize the speech body in one of several patterns:

  • time
  • extended narrative
  • spatial
  • categorical
  • problem-solution
  • stock issues
  • refutational
  • causal
  • motivated sequence
  • wave
  • spiral
  • star
  • call and response

Use signposts as transitional statements to help your audience follow the organization of your speech.

The introduction to a speech should:

  • open with impact
  • focus on the thesis statement
  • connect with the audience
  • preview the body of your speech

Effective openings may include:

  • a brief story
  • a quotation
  • a startling statement
  • reference to the audience
  • the occasion, or a current event
  • appropriate humor
  • a personal experience
  • a thought-provoking question

The conclusion to a speech should:

  • summarize the main points of the speech
  • close with impact

Ways to close include:

  • quotation
  • brief anecdote
  • direct appeal to action
  • return to the opening theme

A formal outline is sometimes required of beginning speakers. Many instructors prefer students to use standard outline notation and write a complete-sentence outline.

Speaker's notes, usually placed on small cards, can be used when presenting the speech, as can overhead transparencies or PowerPoint slides.