Thomas H. Byers,
Stanford University Richard C. Dorf,
University of California - Davis Andrew J. Nelson,
University of Oregon
ISBN: 1259875997 Copyright year: 2019
Technology Ventures, 5th Edition, integrates the most valuable entrepreneurship and technology management theories from the world’s leading scholars to create a fresh look at entrepreneurship. It also provides an action-oriented approach to the subject through the use of examples, exercises, and lists. By striking a balance between theory and practice, our readers gain from both perspectives.
The comprehensive collection of concepts and applications provides the tools necessary for success in starting and growing a technology enterprise. Throughout the book, the term enterprise is used interchangeably with venture, business, startup, and firm. The critical differences between scientific ideas and true business opportunities for these organizations is demonstrated. Readers benefit from the book’s integrated set of cases, examples, business plans, and recommended sources for more information.
FeaturesPrinciples and Chapter Previews - Fundamental principles are developed and defined throughout the book. Each chapter opens with a key question and outlines its content and objectives.
Examples and Exercises—Examples of cutting-edge technologies illustrate concepts. Exercises are offered at the end of each chapter to test comprehension of the concepts.
Sequential Exercise and Spotlights—A special exercise called the “Venture Challenge” sequentially guides readers through a chapter-by-chapter formation of a new enterprise. At the end of each chapter’s narrative, a successful enterprise is profiled in a special “spotlight” section to highlight several key learnings.
Business Plans—Chapter 3, Vision and the Business Model, contains methods and tools for the development of a business plan. A sample business model is provided in Appendix A. Links to additional business plans and models are provided on the textbook's websites.
Cases—Five comprehensive cases are included in Appendix B.