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Learning Objectives
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After completing this chapter, you should be able to:

13-1Explain the role of managerial accounting in achieving goal congruence.
13-2Compute an investment center’s return on investment (ROI), residual income (RI), and economic value added (EVA).
13-3Explain how a manager can improve ROI by increasing either the sales margin or capital turnover.
13-4Describe some advantages and disadvantages of both ROI and residual income as divisional performance measures.
13-5Explain how to measure a division’s income and invested capital.
13-6Use the general economic rule to set an optimal transfer price.
13-7Explain how to base a transfer price on market prices, costs, or negotiations.
13-8Understand the behavioral issues of incentives, goal congruence, and internal controls.







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