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Multiple Choice Quiz
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1
Which of the following has a major influence on pricing decisions?
A)Customer demand
B)Actions of competitors
C)Costs
D)Political, legal, and image-related issues
E)All of the above
2
Which of the following curves shows the relationship between the sales price and the quantity of units demanded?
A)Marginal cost curve
B)Marginal revenue curve
C)Demand curve
D)Total cost curve
E)Revenue curve
3
Which of the following curves graphs the relationship between total cost and the quantity produced and sold each month?
A)Marginal cost curve
B)Marginal revenue curve
C)Demand curve
D)Total cost curve
E)Total revenue curve
4
Consider the following price and cost information:
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* Based on planned monthly production of 100 units per month.
Using a markup percentage on total cost of 35%, calculate the selling price.
A)$2,115
B)$1,215
C)$900
D)$2,120
E)$950
5
Consider the following:
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To the nearest tenth, what is the markup percentage required to earn the target return on investments using the cost-plus formula based on total costs?
A)22.9%
B)40.0%
C)20.0%
D)65.7%
E)63.4%
6
Consider the following:
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To the nearest tenth, what is the markup percentage required to earn the target return on investment using the cost-plus formula based on total variable costs?
A)22.9%
B)65.7%
C)115.0%
D)153.3%
E)148.5%
7
The markup percentage under cost-plus pricing based on total variable cost is 115.0%. Total variable costs are $200,000 and total fixed costs are $150,000, based on a 500 unit annual volume. Use the total variable-cost pricing method and calculate the per-unit selling price.
A)$700
B)$805
C)$860
D)$460
E)$400
8
What is the numerator in the general formula for computing the markup percentage in cost-plus pricing to achieve a target return on investment (ROI)?
A)The profit required to achieve target ROI + Total annual costs not included in cost base.
B)The profit required to achieve target ROI + Total annual fixed costs.
C)The profit required to achieve target ROI + Total variable cost per unit.
D)The profit required to achieve target ROI + Total annual costs.
E)The profit required to achieve target ROI + Total annual costs – fixed costs
9
Which of the following is a true statement regarding target costing?
A)It has a price-led costing approach that can be expressed as:
Target Price= Target Cost + Target Profit
B)When using target costing, life cycle costs are not considered relevant costs.
C)A penetration pricing model would be an example of target costing.
D)Profit margin is calculated before cost is measured.
E)Implementation of target costing will likely involve cross functional teams and process improvement strategies.
10
Consider the following:
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What should be the hourly labor cost charged to jobs?
A)$23.00
B)$ 7.00
C)$17.42
D)$33.50
E)$19.50
11
Consider the following:
<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/9352606310/856415/ch15_11.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (26.0K)</a>
What should be the material handling and storage cost per dollar of material?
A)$0.01
B)$0.10
C)$1.00
D)$1.10
E)$1.11
12
Which of the following statements is false when examining the roles of activity-based costing (ABC) in setting a target cost, how product-cost pricing can undermine a firm's pricing strategy, and the roll of value engineering in target costing?
A)Activity-based costing (ABC) enables designers to break down the production process of a new product into its component parts.
B)Use of a traditional, volume-based product-costing system seldom results in significant cost distortion among product lines.
C)Target costing is an outgrowth of the concept of value engineering.
D)A manufacturer's computer-aided design and cost-accounting software are interconnected under computer-integrated manufacturing (CIM), and the process of target costing is sometimes computerized.
E)All of the above are false
13
Lakeland Corporation is involved in a competitive bidding situation. Lakeland allocates variable and fixed overhead to jobs based on direct labor dollars. Costs related to the project are estimated as follows:
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Which of the above costs should be used in setting the minimum bid price assuming that Lakeland has no excess capacity?
A)$375,000
B)$900,000
C)$700,000
D)$575,000
E)None of the above
14
Lakeland Corporation is involved in a competitive bidding situation. Lakeland allocates variable and fixed overhead to jobs based on direct labor dollars. Costs related to the project are estimated as follows:
<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/9352606310/856415/ch15_13_14.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (7.0K)</a>
Which of the above costs should be used in setting the minimum bid price assuming that Lakeland has excess capacity?
A)$375,000
B)$900,000
C)$700,000
D)$575,000
E)None of the above
15
Which of the following pricing strategies is prohibited by law?
A)Predatory pricing.
B)Skimming pricing.
C)Penetration pricing.
D)Target costing.
E)Competitive pricing







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