Professor of Marketing at the University of Wales Bob Hartley,
Associate Dean, Northampton Business School
ISBN: 9780077119 Copyright year: 2008
Welcome to the Online Learning Centre for The Business Environment, 6th edition
Palmer and Hartley's The Business Environment 6e This up-to-date and engaging textbook explores the complexity of forces that make up our business environment, showing how these forces impact on businesses and in turn how business decisions impact on the environment. Full of examples, up-to-date analysis and challenging student test material, this is a fully comprehensive study aid. The book begins by examining the macro environment (including, legal, political, technological and social) before moving on to discuss firms and markets (including chapters on internal factors, corporate responsibility, competition and international business).
Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers. The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook.
The Lecturer Centre for this title contains a wealth of downloadable material
for lecturers who adopt The Business Environment, comprising:
Suggested Solutions to Case Studies
Chapter Review Questions
ACCESSING THE LECTURER CENTRE
The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request
password page. A McGraw-Hill representative will contact you in due course.
REQUEST LECTURER COPY
If you are considering using The Business Environment for course adoption, you can request a complementary lecturer copy by clicking
here and filling in the online form.
Please note that lecturer copies can only be sent to college or university addresses
within Europe, the Middle East or Africa. Lecturers outside these regions should
contact their respective International
Click on the link at the base of this page to return to the Information Centre.