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The Business Environment
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Student Edition
Instructor Edition
The Business Environment, 6/e

Adrian Palmer, Professor of Marketing at the University of Wales
Bob Hartley, Associate Dean, Northampton Business School

ISBN: 9780077119
Copyright year: 2008

Overview



The Business Environment 6e offers a comprehensive introduction to the factors at work in today’s business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on the political environment, the social and demographic environment, organizational objectives, types of organization, the competitive environment and the international environment.

New to this edition and reflecting the continuing evolution of the business environment, the book includes up-to-date coverage of:

  • Business ethics
  • Cultural identity
  • The emerging economic power of China and India
  • Data privacy
  • Climate change

  • To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.