Adrian Palmer,
Professor of Marketing at the University of Wales Bob Hartley,
Associate Dean, Northampton Business School
ISBN: 9780077119 Copyright year: 2008
Overview
The Business Environment 6e offers a comprehensive introduction to the factors at work in
today’s business environment, both within the organizations and in the wider environment in
which businesses operate. It includes chapters on the political environment, the social and
demographic environment, organizational objectives, types of organization, the competitive
environment and the international environment.
New to this edition and reflecting the continuing evolution of the business environment, the book
includes up-to-date coverage of: