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1			Technology is best defined as:
			A)	the use and application of computers
			B)	the hardware and software used in computing
			C)	the knowledge of how to process and accomplish tasks and goals
			D)	any activity or function requiring the electronic storage of data
2			The demand-technology life cycle should be distinguished from the product lifecycle. The demand-technology life cycle has:
			A)	a longer life cycle than the demand cycle
			B)	a shorter life than the demand cycle
			C)	is exactly the same as the demand cycle
			D)	is exactly the same as the product life cycle
3			Five stages in the product life cycle can be identified. Which of the following is not a generally accepted stage?
			A)	Introduction
			B)	Plateau
			C)	Growth
			D)	Maturity
4			The new product development process involves a number of stages. The best estimate of the new product’s likely profitability is likely to be made at which of these stages?
			A)	Idea creation
			B)	Idea evaluation
			C)	Market testing
			D)	Brainstorming
5			The Technology Acceptance Model (TAM) tries to predict the rate at which consumers adopt new technologies. Which of the following is NOT a variable used in the model to predict acceptance?
			A)	perceived ease of use
			B)	perceived usefulness
			C)	attitude towards the technology
			D)	cost of developing the new technology
6			In the context of researching the likely uptake of a new mobile internet service, a company may use ethnographic research approaches. Ethnographic approaches are essentially about:
			A)	understanding how ethnic minorities may adopt a new product
			B)	understanding the deep-seated symbolic meanings attached to the technology
			C)	understanding the ethics of the technology
			D)	using an ethically based questionnaire to gain an approval score
7			The main difference between EPOS systems and EFTPOS systems is:
			A)	there is no difference they are the same but supplied by different manufacturers
			B)	EPOS has the facility for Payment Online Systems
			C)	that EFTPOS has the capability to handle the payment by electronic means
			D)	it is the speed at which they operate and therefore the capacity of the system
8			Introducing new technology to the manufacturing process may provide the opportunity for a company to develop a competitive advantage. Which statement below is not a competitive advantage deriving from such an initiative?
			A)	become a low cost producer
			B)	less flexible production systems
			C)	reduced lead times between order and delivery
			D)	improved consistency of quality
9			Each of the following is an advantage of bar codes in the retail environment EXCEPT:
			A)	reduced stock holding
			B)	increased accuracy of inventory, and sales records
			C)	tighter price control
			D)	cheap to install
10			Within the context of companies’ handling of information about their customers, CRM stands for:
			A)	Customer Revenue Maximisation
			B)	Consumer Revenue Maximisation
			C)	Customer Response Management
			D)	Customer Relationship Management