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1			The concept of culture is essentially based on:
			A)	individual differences between consumers
			B)	changing values over time
			C)	segmentation of markets
			D)	the learning and passing down of values
2			Which of the following MOST typically represents a CORE cultural value?
			A)	preference for fast food
			B)	belief in the family
			C)	belief in the ‘nuclear’ family of two parents plus children
			D)	fashion for single person households
3			Which of the following MOST typically represents a secondary cultural value?
			A)	preference for eating out more often
			B)	belief in the family
			C)	belief in the ‘nuclear’ family of two parents plus children
			D)	current clothing fashion
4			The UK Census uses a system of social classification which is based on:
			A)	self measurement
			B)	an objective approach
			C)	asking a third party
			D)	a subjective approach
5			Which of the following is the best example of a geodemographic measurement system?
			A)	ACORN
			B)	MINTEL
			C)	CIM
			D)	EDI
6			Which of the following is the most typical example of a PRIMARY reference group?
			A)	television soap opera star
			B)	school friends
			C)	royal family
			D)	Michael Jackson
7			Each of the following is typically a manifestation of a cultural identity EXCEPT:
			A)	art and literature
			B)	attitudes towards the role of children
			C)	international banking corporation
			D)	design of clothing
8			Cultural convergence is: (choose the most correct statement)
			A)	an inevitable and universal process
			B)	a phenomenom only affecting western developed countries
			C)	a phenomenom only affecting developing countries
			D)	a concept that is challenged by individuals’ need for cultural identity
9			Which of the following is most typical of a SECONDARY reference group?
			A)	trade union
			B)	brothers and sisters
			C)	Amy Winehouse
			D)	college alumni
10			In most western countries, the number of 75 - 84 year olds in the population is expected to -------------- in the first two decades of the 21st century:
			A)	decline continuously
			B)	increase continuously
			C)	remain unchanged
			D)	fluctuate randomly