The Business Environment, 6/eAdrian Palmer,
Professor of Marketing at the University of Wales Bob Hartley, Associate Dean, Northampton Business School Palmer and Hartley's The Business Environment 6e This up-to-date and engaging textbook explores the complexity of forces that make up our business environment, showing how these forces impact on businesses and in turn how business decisions impact on the environment. Full of examples, up-to-date analysis and challenging student test material, this is a fully comprehensive study aid. The book begins by examining the macro environment (including, legal, political, technological and social) before moving on to discuss firms and markets (including chapters on internal factors, corporate responsibility, competition and international business). THE STUDENT CENTRE The Student Centre contains material to accompany the study of The Business Environment. This material includes:
Click on the menu to the left of this page to view these resources. Click on the link at the base of this page to return to the Information Centre. Palmer and Hartley's The Business Environment 6e This up-to-date and engaging textbook explores the complexity of forces that make up our business environment, showing how these forces impact on businesses and in turn how business decisions impact on the environment. Full of examples, up-to-date analysis and challenging student test material, this is a fully comprehensive study aid. The book begins by examining the macro environment (including, legal, political, technological and social) before moving on to discuss firms and markets (including chapters on internal factors, corporate responsibility, competition and international business). THE STUDENT CENTRE The Student Centre contains material to accompany the study of The Business Environment. This material includes:
Click on the menu to the left of this page to view these resources. Click on the link at the base of this page to return to the Information Centre. THE LECTURER CENTRE The Lecturer Centre for this title contains a wealth of downloadable material for lecturers who adopt The Business Environment, comprising:
ACCESSING THE LECTURER CENTRE REQUEST LECTURER COPY Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office. Click on the link at the base of this page to return to the Information Centre. | ||||||
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