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When the analysis is conditional upon the customer's actually
having the service, the results are dramatically
different.
Wireless and equipment rental services
bring in far more revenue per customer than other
services.
Moreover, while wireless service remains a high
variable prospect, equipment rental has one of the lowest
standard deviations.
This hasn't solved the problem of who purchases these
services, but it does point you in the direction
of which services deserve greater marketing.
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Descriptive Statistics |