![]() ![]() In previous analyses, a grocery store chain studied the relationship between customer shopping behavior and the amount spent. There is, however, a lot of store-to-store variation that reduces your ability to estimate the effects of these behaviors. By adding the store location as a random effect, you can reduce the amount of unexplained variation, thus increasing the accuracy of your estimates of other model terms. This information is collected in grocery_1month.sav . Use the GLM Univariate procedure to fit a model with fixed and random effects to the amounts spent. |
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Using GLM Univariate to Account for Random Effects |