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The relationships in the unrotated factor matrix are somewhat clear.
The third
factor is associated with
Long distance last month.
The second corresponds most strongly to
Equipment last month,
Internet, and
Electronic billing.
The first factor is associated with
Toll free last month,
Wireless last month,
Voice mail,
Paging service,
Caller ID,
Call waiting,
Call forwarding, and
3-way calling.
However, some of these "first factor" services are
negatively associated with the second factor; some,
positively.
In general, there are a lot of services
that have correlations greater than 0.2 with multiple
factors, which muddies the picture. The rotated factor
matrix should clear this up.
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Factor Matrix |