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The chi-square test is performed separately for
customers who did and did not have contact with a
store representative.
The significance value of the test for customers who did not have contact is 0.052. This
is suggestive, but not conclusive, evidence of a relationship between
Store and Service satisfaction
for these customers.
While not directly related to the quality of service given
by your employees, you might consider a separate analysis of these customers to determine
if there is some other factor that accounts for this relationship.
The significance value of the test for customers who had contact with an employee is 0.012.
Since this value is less than 0.05, you can conclude that the relationship observed in the crosstabulation
is real and not due to chance.
While the chi-square test is useful for determining
whether there is a relationship, it doesn't tell you
the strength of the relationship. Symmetric
measures attempt to quantify this.
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Chi-square Tests |