Distances between final cluster centers for four-cluster solution

The distances between the clusters have not changed greatly.

  • Clusters 1 and 2 are the most similar, which makes sense because they were combined into one cluster in the three-cluster solution.
  • Clusters 2 and 3 are the most dissimilar, since they represent opposite spending behaviors.
  • Cluster 4 is still equally similar to the other clusters.