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1
As set forth in “Marketing in 2012: The End of the Middle?,” Marshal Cohen, chief industry analyst for The NPD Group, claims that when asked what “value” is, the number-one answer given by today’s consumer is:
A)“greater content, lower price.”
B)“brand names for less.”
C)“good generic options.”
D)“one-stop shopping.”
2
As cited in “Marketing in 2012: The End of the Middle?,” analyst Marshal Cohen believes that, as the middle class gets further stretched into having to buy more-diversified product with less income, luxury is going to:
A)suffer a measurable setback.
B)become (more or less) semi-luxury.
C)get back to pure luxury.
D)be unaffected.
3
As observed in “Marketing in 2012: The End of the Middle?,” sophisticated segmentation practices have been parceling out the once-generic middle-class consumer group for years.
A)True
B)False
4
As presented in “Hot Stuff,” tried-and-true marketing strategies from the past will not work with today’s consumers, because the current U.S. population is:
A)younger, on average, than in the past.
B)a more homogenous group than previous populations.
C)faced with more leisure time than previous generations.
D)more jaded toward sales and marketing pitches than consumers of the past.
5
As suggested in “Hot Stuff,” to reach and influence modern consumers, marketers must:
A)utilize the latest technology.
B)tap into the nostalgia of the past.
C)avoid electronic marketing.
D)focus on very young consumers.
6
As stated in “Hot Stuff,” successful multicultural marketing involves portraying people of various ethnic backgrounds in mainstream American scenes.
A)True
B)False
7
In discussing the business climate of the current recession, the author of “Evolve,” notes that:
A)once the crisis passes, a period of uninterrupted prosperity will begin.
B)the new normal is constant turbulence.
C)this is not the time to try new things.
D)consumers have become less cautious.
8
According to “Evolve,” research by the Nielsen company has found that:
A)new products launched during recessions do not succeed.
B)consumers’ willingness to buy innovative products fluctuates broadly.
C)it is difficult to assess consumer buying patterns during recession.
D)if a product solves a problem, people will buy it.
9
As pointed out in “Evolve,” recession is a good time to reexamine your business model for weaknesses in light of the economy.
A)True
B)False
10
As discussed in “Unmarketables,” Denny’s Corp. has extended its successful free-meal giveaway by offering free meals through:
A)a membership scheme.
B)Facebook.
C)email.
D)Twitter.
11
As cited in “Unmarketables,” the senior vice president of The Cheesecake Factory says one reason the company enjoyed better than expected sales in the first quarter of 2009 was the introduction of a menu featuring:
A)Vegetarian Delights.
B)Small Plates & Snacks.
C)Scratch-Off Game Cards.
D)Select ’n’ Share.
12
According to “Unmarketables,” HFCS is a corn-derived sweetener that is nearly identical in chemical composition to sugar.
A)True
B)False
13
As reported in “Six Strategies for Successful Niche Marketing,” finding a profitable new niche means looking for areas where:
A)consumers are dissatisfied with the quality of existing choices.
B)there are possible variations to be made in existing choices.
C)the same skill sets can be valued.
D)there are no offerings yet for consumers.
14
As discussed in “Six Strategies for Successful Niche Marketing,” for decades, the launch of new, narrowly focused products was blocked by:
A)consumer uncertainty.
B)lack of competition.
C)advertising inefficiencies.
D)high cost.
15
According to “Six Strategies for Successful Niche Marketing,” variety and standardization rarely coexist profitably.
A)True
B)False
16
As set forth in “The Branding Sweet Spot,” the three means of achieving marketing balance include all of the following, except:
A)alternate.
B)maintain.
C)divide.
D)reconcile.
17
As noted in “The Branding Sweet Spot,” the concept of “user imagery” is what exemplifies brand:
A)positioning.
B)attributes.
C)intangibles.
D)functionality.
18
As spelled out in “The Branding Sweet Spot,” to realize marketing balance, it is necessary to create multiple meanings, multiple responses, and multiple effects with marketing activities.
A)True
B)False
19
According to Theodore Levitt in “Marketing Myopia (with Retrospective Commentary)”:
A)simple growth is necessary for businesses to succeed.
B)common conceptions about industrial growth are valid.
C)successful businesses manufacture unique products.
D)successful businesses buy new vehicles for marketing products.
20
In his article “Marketing Myopia (with Retrospective Commentary),” Theodore Levitt cites the dangers of engaging in too much “research and development,” particularly in the burgeoning electronics industry. Each of the following is an example of this tendency except:
A)managements of electronic firms are often top-heavy with engineers and scientists and are more prone to think in terms of product rather than customer need.
B)electronics companies luck out in terms of product orientation, because they are in a position of filling, not finding, markets.
C)engineer-managers believe deep down that consumers are fickle and unpredictable and so concentrate on something they can control.
D)electronics companies understand that their research is basically an attempt to stimulate new consumer needs.
21
According to “Marketing Myopia (with Retrospective Commentary),” there is no such thing as a growth industry; the concept is actually a myth.
A)True
B)False
22
Techniques for increasing customer loyalty, as pointed out in “Putting Customers First,” can be broken down into all of the following general categories except loyalty:
A)technologies.
B)basics.
C)aspirations.
D)measurement.
23
Expectations of product quality, as maintained in “Putting Customers First,” come from all of the following sources except:
A)experiences with similar products.
B)previous quality levels set by an organization.
C)information from competitors.
D)media reports.
24
Most customers, as noted in “Putting Customers First,” will tell a business when they are dissatisfied with the service they receive.
A)True
B)False
25
As reported in “Making the Most of Customer Complaints,” typically the biggest concern of customers who have lodged a service complaint relates to:
A)frugality.
B)self-image.
C)fairness.
D)anger.
26
As stated in “Making the Most of Customer Complaints,” the chief aim of managers in service recovery is to:
A)placate disgruntled customers.
B)encourage repeat business.
C)protect the company image.
D)learn from service failures.
27
As noted in “Making the Most of Customer Complaints,” customers have more tolerance for poor service than for poor service recovery.
A)True
B)False
28
As quoted in “When Service Means Survival,” the claim that today’s consumers expect “that anyone who is in the market with money to spend is going to get treated like a king” is the sentiment of:
A)Hertz spokesman Richard Broome.
B)BMW Vice President Alan Harris.
C)IKEA Group President Anders Dahlvig.
D)United Airlines CEO Glenn F. Tilton.
29
As reported in “When Service Means Survival,” BMW cut its monthly loaner expenses by 10-15 percent by:
A)providing Wi-Fi to customers waiting for cars to be serviced.
B)loaning out cheaper cars.
C)offering car pick-up and delivery service.
D)making loaners available to long-term customers only.
30
As revealed in “When Service Means Survival,” even the most devoted repeat customers of Zappos.com complain about the high shipping fees on both orders and returns.
A)True
B)False
31
As reported in “Become the Main Attraction,” research among sales and marketing management leaders found that the majority:
A)report decreases in budgets for event marketing in 2010.
B)consider event marketing a minor component of their marketing plan.
C)do not do event marketing.
D)consider event marketing a top element for accelerating relationships.
32
As noted in “Become the Main Attraction,” to be the most effective event marketer, you should set up shop:
A)in an area without competing marketers.
B)in a high-traffic location.
C)away from entrances or exits.
D)away from food areas.
33
As stated in “Become the Main Attraction,” incentives such as samples are counterproductive in event marketing. (F)
A)True
B)False
34
As pointed out in “How to Make Marketing Brilliance,” producer Lorne Michaels signed on Betty White to host Saturday Night Live on the 2010 weekend of:
A)the Super Bowl.
B)Thanksgiving.
C)Valentine’s Day.
D)Mother’s Day.
35
As quoted in “How to Make Marketing Brilliance,” Eric Lai, mobile blogger for ZDNet, makes the assertion that tablets are a real market that could only have been validated by:
A)IBM.
B)Apple.
C)Microsoft.
D)Amazon.
36
As cited in “How to Make Marketing Brilliance,” blogger Eric Lai has said that the balance of power has shifted away from the end user to the IT department. (F)
A)True
B)False
37
According to “Imaginative Service,” the number-one impact on customer relations is:
A)an honest working environment.
B)disciplined leadership.
C)prudent use of resources.
D)employee relations.
38
As reported in “Imaginative Service,” Zappos.com has grown successful by:
A)offering low-cost products online.
B)aligning itself around customer service.
C)emphasizing speed above all else.
D)maximizing short-term profits.
39
As maintained in “Imaginative Service,” trustful cultures do not encourage risk taking.
A)True
B)False
40
According to “Walking the Talk,” the busiest online shopping day of the year is:
A)Cyber Monday.
B)iTuesday.
C)Web Wednesday.
D)Black Friday.
41
As profiled in “Walking the Talk,” Patagonia’s emailed promotional message that is the subject of this article was:
A)You Don’t Really Need This.
B)Waste Not, Buy Not.
C)Don’t Buy This Jacket.
D)Stop Buying Our Merchandise.
42
As reported in “Walking the Talk,” more than 80 percent of people who receive Patagonia’s paper catalog make their purchases online.
A)True
B)False
43
As stated in “Honest Innovation,” innovation teams are willing to push ideas forward because:
A)they are held accountable.
B)achievement bears greater fruit than activity.
C)they often function in a laissez-faire atmosphere.
D)intentions are more important than results.
44
In discussing the launch of the Apple Newton, the author of “Honest Innovation” points out that:
A)it was at the urging of Apple loyalists.
B)CEO John Scully was opposed to the launch.
C)the Apple board was aware of the problems.
D)there were many documented problems with the product.
45
As noted in “Honest Innovation,” Pontiac research before the launch verified that the Aztec was an ugly car.
A)True
B)False
46
As quoted in “It’s Hard to Be Good,” Pamela Hartigan, director of the Skoll Centre for Social Entrepreneurship at Saïd Business School, maintains that the world would be a better place if we could clone Feike Sijbesma, the CEO of:
A)Royal DSM.
B)Southwest Airlines.
C)Unilever.
D)Potash Corporation.
47
As profiled in “It’s Hard to Be Good,” Broad Group of China has developed a prefab building system that allows for fast, zero-pollution construction of sturdy, well-insulated structures, known as the BSB, which stands for:
A)Basic Strong Box.
B)Beauty, Simplicity, Blessing.
C)Behold the Structural Behemoth.
D)Broad Sustainable Building.
48
As set forth in “It’s Hard to Be Good,” the academics consulted for this article had voted the five examined companies as among the world’s top-ten socially responsible corporations.
A)True
B)False
49
As stated in “A Step-by-Step Guide to Smart Business Experiments,” over the past decade, managers have awakened to the power of:
A)behaviorism.
B)analytics.
C)infrastructure.
D)marginalia.
50
As set forth in “A Step-by-Step Guide to Smart Business Experiments,” running a business experiment requires two things-a control group and a:
A)feedback mechanism.
B)variation baseline.
C)validity scale.
D)data analyst.
51
As expressed in “A Step-by-Step Guide to Smart Business Experiments,” the goal of most firms is to influence customers’ behavior rather than just their perceptions.
A)True
B)False
52
As expressed in “Know What Your Customers Want before They Do,” upscale retailers and financial services firms often find that the best channel for delivering offers is:
A)a human being.
B)direct mailing.
C)email.
D)mobile-device apps.
53
As mentioned in “Know What Your Customers Want before They Do,” to join its newly formed digital strategy unit, Walmart has acquired the social media technology start-up:
A)Malachi.
B)WalmartLabs.
C)Kosmix.
D)Centro-Pro.
54
According to “Know What Your Customers Want before They Do,” NBO programs provide perhaps the greatest value in terms of both potential ROI and enhanced competitiveness.
A)True
B)False
55
As set forth in “Respect Your Elders,” traditional techniques such as print advertising and direct mail still work:
A)for established companies, but not so much for start-ups.
B)as long as they do not constitute more than 30-40 percent of a company’s marketing plan.
C)but with less impact than in the past.
D)and they work well.
56
As mentioned in “Respect Your Elders,” Constant Contact Inc., a firm that specializes in helping small businesses with their email marketing, online surveys, and events, is based in:
A)Manchester, England.
B)Pahang, Malaysia.
C)Waltham, Massachusetts.
D)Jagdalpur, India.
57
As contended in “Respect Your Elders,” the demise of conventional, offline marketing strategies and tactics has been greatly exaggerated.
A)True
B)False
58
As reported in “Marketing to Kids Gets More Savvy with New Technologies,” family physician Wayne Altman is particularly concerned about:
A)use of popular music in children’s advertising.
B)Cap’n Crunch.
C)embedded movie ads in children’s programming.
D)Ronald McDonald.
59
As noted in “Marketing to Kids Gets More Savvy with New Technologies,” the special focus of 77Kids is:
A)toddlers.
B)kindergarteners.
C)6-8-year olds.
D)10-year olds.
60
As observed in “Marketing to Kids Gets More Savvy with New Technologies,” marketing consultant James McNeal says that children have little influence on household expenditures.
A)True
B)False
61
As identified in “It’s Cooler than Ever to Be a Tween,” the label “first tweens” refers to:
A)Malia and Sasha Obama.
B)the preteen children of Gen-Xers.
C)the Olsen twins.
D)oldest siblings who are aged 8-12.
62
As noted in “It’s Cooler than Ever to Be a Tween,” it was reported by USA Today that, of 500 tweens asked about their TV viewing in the previous week, 82 percent had watched:
A)CNN.
B)Nickelodeon.
C)a home shopping channel.
D)Disney.
63
As related in “It’s Cooler than Ever to Be a Tween,” a Youth Trends study found that nearly two-thirds of kids 8 to 12 do not have a cell phone.
A)True
B)False
64
As spelled out in “Segmenting the Base of the Pyramid,” businesses need to understand the roles that base-of-the-pyramid people can play in the value-creation relationship, which include all of the following, except:
A)clients.
B)coproducers.
C)casual observers.
D)consumers.
65
As explained in “Segmenting the Base of the Pyramid,” business models that call for creating private and public value while aiming for scale are gradually becoming more prevalent, even for small retailers, as evidenced by the success of Roshan, an:
A)Afghan mobile network operator.
B)Oklahoma commodities analyst.
C)Indian communications consultant.
D)Egyptian website designer.
66
As stated in “Segmenting the Base of the Pyramid,” the 4 billion people at the base of the pyramid-whose output represents a third of the world’s economy-are not a monolith.
A)True
B)False
67
As established in “Can More Information Be a Bad Thing?”, the author’s thesis relies on our thinking in the context of important marketing decisions that involve:
A)mathematical analysis.
B)capital investment.
C)Platonic ideals.
D)future human actions.
68
As observed in “Can More Information Be a Bad Thing?”, among the few who have had the temerity to explain a course of action as being based on his or her own instinct is:
A)Henry Ford.
B)Donald Trump.
C)Steve Jobs.
D)Bill Gates.
69
As evaluated in “Can More Information Be a Bad Thing?”, decision-making is an extremely narrow term of reference.
A)True
B)False
70
According to “The Tyranny of Choice: You Choose,” the landmark experiment involving choices of jam in a California supermarket found that:
A)the more choices people had, the more jam they bought.
B)people who had fewer options bought more jam.
C)price drives selection more than the range of options.
D)the more choices there were, the fewer people stopped to look at the display.
71
As noted in “The Tyranny of Choice: You Choose,” Renata Salecl maintains in her book Choice that having many choices in the area of seduction:
A)lowers expectations of happiness.
B)implies that the choice of a partner is time-consuming and complex.
C)nourishes the hope of making an ideal choice.
D)leads to greater satisfaction.
72
As pointed out in “The Tyranny of Choice: You Choose,” German shoppers are especially put off by having too many choices.
A)True
B)False
73
According to “Tapping the Untapped,” nearsighted people are relaxed by:
A)pink.
B)red.
C)white.
D)blue.
74
As mentioned in “Tapping the Untapped,” the robotic companion pet known as Pleo Reborn was developed by:
A)International Consumer Electronics.
B)Hasbro, Inc.
C)Gulf Information Technology.
D)Innvo Labs Corp.
75
As pointed out in “Tapping the Untapped,” variations in sensory perception are huge among individuals.
A)True
B)False
76
As pointed out in “The CMO and the Future of Marketing,” the average tenure of a CMO is about:
A)3 years.
B)5 years.
C)8 years.
D)12 years.
77
As observed in “The CMO and the Future of Marketing,” five years is a long time when thinking about the future in an era of:
A)spending stasis.
B)uncertain expectations.
C)backward thinking.
D)accelerating change.
78
According to “The CMO and the Future of Marketing,” there is considerable evidence that companies with a network structure are more nimble and will win the market battle.
A)True
B)False
79
As pointed out in “Innovate or Die,” it was nearly a century ago that Henry Ford said, “If I’d asked people what they wanted, they would have told me, ‘A:
A)better deal.’”
B)bigger car.’”
C)faster horse.’”
D)safer road.’”
80
As shared in “Innovate or Die,” in their book Blue Ocean Strategy,W. Chan Kim and Renee Mauborgne provide guidelines for creating uncontested market space and making your competition irrelevant through:
A)value innovation.
B)product differentiation.
C)zero-sum formulation.
D)customer centricity.
81
As quoted in “Innovate or Die,” computer scientist Alan Kay asserts, “The best way to predict the future is to watch what others are doing.”
A)True
B)False
82
According to “Brand Integrity,” among the functions of an excellence audit are all of the following except:
A)identifies the most promising places to target improvement.
B)exposes barriers to progress.
C)redefines the purpose of your brand.
D)provides clarity and focus.
83
In “Brand Integrity,” a cornerstone of the author's argument is that the customers that must come first are:
A)employees.
B)brand-new customers.
C)repeat customers.
D)dissatisfied customers.
84
As pointed out in “Brand Integrity,” in tough economic times, the focus should be on new clients.
A)True
B)False
85
As discussed in “Brand Apathy Calls for New Methods,” the scary number the researchers found in both of the categories they studied was the large numbers:
A)of non-switchable consumers.
B)of high-intensity brand loyalists.
C)who had a strong belief that private labels are inferior.
D)of no-preference consumers.
86
As stated in “Brand Apathy Calls for New Methods,” the supermarket chain with the top Net Promoter score was:
A)Publix.
B)Wegman’s.
C)Safeway.
D)Wal-Mart.
87
As observed in “Brand Apathy Calls for New Methods,” major national brands are challenged now as never before.
A)True
B)False
88
As cited in “Branding’s Big Guns,” branding consultant Jim Stengel has observed that everything Coca-Cola does is inspired by the idea of how to promote, develop, and create:
A)superiority.
B)happiness.
C)confidence.
D)agelessness.
89
As mentioned in “Branding’s Big Guns,” a notable 1980s branding debacle was:
A)New Coke.
B)Apple Lisa.
C)Crystal Pepsi.
D)Nike Air Jordan.
90
As profiled in “Branding’s Big Guns,” the company that ran away with the highest scores on the Values Institute’s consumer survey, not just in overall brand trust, but in every individual trust value, was Target.
A)True
B)False
91
As identified in “Playing Well Together,” Yum is the holding company that currently owns and operates all of the following, except:
A)Taco Bell.
B)A&W.
C)KFC.
D)Pizza Hut.
92
As defined in “Playing Well Together,” co-branding, which is also called dual or combination franchising, is informally known as:
A)love-nest franchising.
B)Siamese franchising.
C)piggyback franchising.
D)leapfrog franchising.
93
As reported in “Playing Well Together,” Yum revealed in its 2010 annual report that it will continue to embrace co-branding as a long-term strategy.
A)True
B)False
94
According to “Competing Against Free,” the only top-50 U.S. Metropolitan market for classified advertising that is not dominated by Craig's List is:
A)Baltimore.
B)Honolulu.
C)Pittsburgh.
D)Salt Lake City.
95
As reported in “Competing Against Free,” Galderma built Epiduo's market share quickly in the United States by:
A)rebating consumers’ out-of-pocket costs for up to a year.
B)bundling the product with free skin-care products.
C)re-patenting Benzac.
D)aggressive advertising contrasting the product to GlaxoSmithKline’s Durac.
96
As pointed out in “Competing Against Free,” the Finnish telecommunications company Blyk offers free cell-phone minutes exclusively to senior citizens.
A)True
B)False
97
As stated in “Ditch the Discounts,” the key to adaptive pricing is realizing that price, like color or style, is:
A)simply one of a product’s attributes.
B)purely subjective.
C)just a matter of choice.
D)for the most part an illusion.
98
As noted in “Ditch the Discounts,” the first shot in what historians may someday commemorate as the Great Pizza War was fired in late 2009 by:
A)Little Caesars.
B)Domino’s.
C)Pizza Hut.
D)Papa John’s.
99
As pointed out in “Ditch the Discounts,” when the economy began to rebound in 2010, P&G simply withdrew Tide Basic from the market.
A)True
B)False
100
In their discussion of mega distributors, the authors of “The Devolution of Marketing” contend that the megas:
A)encourage manufacturers to broaden their range of offerings.
B)increase profit margins for innovative producers.
C)accelerate innovation into commodity.
D)strengthen brand integrity.
101
As noted in “The Devolution of Marketing,” Sarah Calhoun's Red Ants Pants:
A)are marketed through hardware retailers.
B)are a low-price alternative to Dickies.
C)use only American-grown cotton.
D)are targeted for women in the construction industry.
102
As pointed out in “The Devolution of Marketing,” companies that keep a tight rein on distribution have a greater ability to control after-sales service.
A)True
B)False
103
As spelled out in “In Lean Times, Retailers Shop for Survival Strategies,” one of the recession-survival strategies of Target, J.C. Penney, Macy’s, and Neiman Marcus is a re-examination of four areas that will be most evident to shoppers, including all of the following, except:
A)inventory.
B)staffing.
C)store openings.
D)executive image.
104
According to “In Lean Times, Retailers Shop for Survival Strategies,” the largest department store chain in the United States is:
A)Target.
B)J.C. Penney.
C)Macy’s
D)Wal-Mart.
105
As cited in “In Lean Times, Retailers Shop for Survival Strategies,” analyst Bill Dreher notes that “All the department stores are vulnerable because they are about 80% apparel and 20% home goods.”
A)True
B)False
106
As noted in “The Rebirth of Retail,” several years before creating shopkick, Cyriac Roeding founded a mobile marketing firm called:
A)5click.
B)9jump.
C)12snap.
D)23flip.
107
As cited in “The Rebirth of Retail,” Roeding would tell every American retailer that your number-one challenge is getting people to:
A)remember your name.
B)trust you.
C)come through your door.
D)remain loyal to you.
108
As pointed out in “The Rebirth of Retail,” when Roeding took the helm of CBS Corp.’s fledgling mobile entertainment unit in 2005, Disney had 270 people in its mobile department and CBS had zero.
A)True
B)False
109
As identified in “Marketing Communication in a Digital Era,” an example of a social search in which users vote and comment on the relevancy of search results is:
A)Stumpedia.
B)Scour.
C)Aardvark.
D)Quora.
110
As noted in “Marketing Communication in a Digital Era,” a Japanese company has undertaken research utilizing EMR software to serve ads according to one’s mood, a direction of marketing technology known as:
A)mindgazing.
B)gladvertising.
C)innerspotting.
D)emoticapture.
111
As assessed in “Marketing Communication in a Digital Era,” today’s web is increasingly becoming less about technology and more about what technology lets people do.
A)True
B)False
112
As set forth in “Selling Green,” when entrepreneurs and experts were asked for insights on the components of green marketing that work, the gist of their responses was that green only yields green when messaging blends all of the following, except:
A)responsibility.
B)transparency.
C)savvy.
D)practicality.
113
As noted in “Selling Green,” misrepresenting one’s greenness, which can be disastrous to a company’s credibility, is known as:
A)ecoscamming.
B)greenwashing.
C)dis-earthing.
D)going norganic.
114
As observed in “Selling Green,” describing something as “green” should not be as dicey as people make it out to be, since the word essentially means the same thing to most people.
A)True
B)False
115
As reported in “What's Your Social Media Strategy?”, a predictive practitioner approach works well for businesses:
A)seeking to avoid uncertainty.
B)that do not require results that can be measured with established tools.
C)with large initiatives designed for predictive results.
D)that enable large-scale interactions that extend to external stakeholders.
116
According to “What's Your Social Media Strategy?”, the information technology services company EMC is classified as a:
A)predictive practitioner.
B)social media champion.
C)creative experimenter.
D)social media transformer.
117
As pointed out in “What's Your Social Media Strategy?”, creative experimenters are driven in part by small budgets.
A)True
B)False
118
As noted in “Advertising’s New Campaign,” BlogFrog was co-founded in April 2009 by Rustin Banks and Holly Hamann in the startup-friendly city of:
A)Boulder, Colorado.
B)Spokane, Washington.
C)Burlington, Vermont.
D)Amarillo, Texas.
119
As profiled in “Advertising’s New Campaign,” the organization that signed on with BlogFrog for a campaign around the question “How do you sneak Omega-3s into your family’s diet?” was the:
A)Center for Science in the Public Interest.
B)National Ocean Council.
C)organic dairy company Horizon.
D)frozen-seafood subsidiary Gorton’s.
120
According to “Advertising’s New Campaign,” BlogFrog is the largest mom-blogger network in the United States.
A)True
B)False
121
As stated in “Emerging Lessons,” when dealing with low-literacy shoppers, store personnel should:
A)accompany shoppers around the store.
B)be sensitive to shoppers’ needs.
C)be flexible about pricing.
D)avoid offering individualized attention.
122
In “Emerging Lessons,” the author's research on low-literacy consumers has found that they:
A)approach purchasing decisions differently than other consumers.
B)enjoy shopping in new venues.
C)have comparable math skills to other consumers.
D)process marketing decisions the same way as other consumers.
123
As pointed out in “Emerging Lessons,” low-literacy consumers tend to have trouble with abstract thinking.
A)True
B)False
124
As cited in “KFC’s Radical Approach to China,” the China National Nutrition and Health Survey has reported that, over the past 10 years, the number of overweight and obese Chinese children aged 7-17 has:
A)gone down by more than 20 percent.
B)remained nearly unchanged.
C)doubled.
D)tripled.
125
As observed in “KFC’s Radical Approach to China,” the company that became Australia’s largest pizza chain (after nearly failing there because it initially underestimated the need to adapt its offerings to local tastes) is:
A)Little Caesars.
B)Domino’s.
C)Pizza Hut.
D)Papa John’s.
126
As stated in “KFC’s Radical Approach to China,” KFC China’s menus typically include 50 items, compared with about 29 in the United States.
A)True
B)False
127
According to “Retail Doesn’t Cross Borders,” Walmart made its move into the UK in 1999 through the unplanned purchase of:
A)Kingfisher.
B)Asda.
C)Cadbury.
D)London Fog.
128
As disclosed in “Retail Doesn’t Cross Borders,” in 2010, after 15 long years of investment, Walmart finally broke even in:
A)China.
B)Brazil.
C)South Africa.
D)Germany.
129
As noted in “Retail Doesn’t Cross Borders,” even among the giant grocery retailers, international players are remarkably absent in most countries.
A)True
B)False





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