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1 | | While increasing its coverage of popular culture, as maintained in "Off Course," _The New York Times_ has failed to fully: |
| | A) | evaluate the quality of pop culture. |
| | B) | examine the differences between high and popular culture. |
| | C) | explore its effects on society. |
| | D) | note the passing appeal of many elements of pop culture. |
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2 | | In a survey of public attitudes towards government control of entertainment, as cited in "Off Course," the Pew Research Center found that the greatest percentage favored: |
| | A) | stricter enforcement of government rules about TV content during times when children were likely to be watching. |
| | B) | steeper fines for violations of indecency guidelines. |
| | C) | an expansion of publicly financed programming. |
| | D) | a full ban on sexual and violent programming on network television. |
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3 | | In its efforts to increase its coverage of pop culture, as noted in "Off Course," _The New York Times_ appears to have gone to the extreme of covering every up and down movement of fame and ambition. |
| | A) | True |
| | B) | False |
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4 | | Researchers, as described in "Tele[re]vision," looking to examine educational programming for children have been successful in: |
| | A) | extending the length of time broadcast stations are required to provide educational programming. |
| | B) | limiting the types of advertising that can be directed at children. |
| | C) | convincing networks that educational programming is financially valuable. |
| | D) | determining what engages children and how they learn through television viewing. |
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5 | | Most of the educational programming aimed at children, as pointed out in "Tele[re]vision," can be described as: |
| | A) | playful. |
| | B) | pro-social. |
| | C) | academic. |
| | D) | moral. |
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6 | | Although television viewing is a given in the average U.S. household, as maintained in "Tele[re]vision," in many cases parents have no idea of what programs their children are watching. |
| | A) | True |
| | B) | False |
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7 | | According to "Research on the Effects of Media Violence," most studies on the relationship between aggression in young people and media violence support: |
| | A) | no relationship between the two. |
| | B) | a strong causal relationship between the two. |
| | C) | a positive, but weak, relationship between the two. |
| | D) | a negative relationship between the two. |
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8 | | As presented in "Research on the Effects of Media Violence," a study of children who viewed violence against an inflatable doll found that: |
| | A) | cartoon versions of the violent situation led to the most aggressive behavior. |
| | B) | those who viewed the violent situation in any form exhibited increased levels of aggression. |
| | C) | the form in which the violence was presented did not impact levels of aggression. |
| | D) | aggression levels were equal in those who viewed and did not view the violent situation. |
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9 | | As noted in "Research on the Effects of Media Violence," children are more likely to imitate positive behavior viewed on television than negative behavior. |
| | A) | True |
| | B) | False |
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10 | | True crime stories and murder mysteries, as noted in "True Crime," tend to grab people's attention faster than calls for justice or human rights because people tend to: |
| | A) | enjoy feeling frightened while in a position of safety. |
| | B) | equate these stories with the same guilty, yet pleasurable, feelings they get from gossip. |
| | C) | believe such things could never happen to them. |
| | D) | feel powerless in the face of an insensitive world. |
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11 | | People felt safer in smaller societies than they do today, as put forth in "True Crime," because smaller societies: |
| | A) | protected each member. |
| | B) | allowed for face-to-face interaction with all levels of society. |
| | C) | could quickly identify the guilty party when anything went wrong. |
| | D) | allowed each member a certain level of privacy. |
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12 | | As maintained in "True Crime," the relationship with guilt that people commonly have is a new association, deriving from the Industrial Revolution and the changes it brought to Western societies. |
| | A) | True |
| | B) | False |
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13 | | As asserted in "Wikipedia in the Newsroom," the main objection to using Wikipedia as a source for news stories is that the contributors to Wikipedia: |
| | A) | mostly lack formal academic qualifications. |
| | B) | are members of the general public who may or may not have verified the information. |
| | C) | do not cite the sources they use. |
| | D) | are a small group whose members seem to be advocating a particular political agenda. |
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14 | | As quoted in "Wikipedia in the Newsroom," Wikipedia cofounder Jimmy Wales suggests that Wikipedia's best journalistic use is for: |
| | A) | finding images to accompany news articles. |
| | B) | one-stop information gathering on any subject. |
| | C) | background research. |
| | D) | quotations from celebrities. |
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15 | | As explained in "Wikipedia in the Newsroom," despite caveats, "according to Wikipedia" mentions are common in U.S. newspapers. |
| | A) | True |
| | B) | False |
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16 | | Most victims of childhood molestation, as explained in "Journalist Bites Reality!", are victimized by: |
| | A) | clergy. |
| | B) | serial sexual predators. |
| | C) | peers. |
| | D) | a family member. |
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17 | | According to "Journalist Bites Reality!", the media form most fundamentally flawed is: |
| | A) | newspapers. |
| | B) | broadcast journalism. |
| | C) | cable-news networks. |
| | D) | talk radio. |
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18 | | Fabrications such as the red state-blue state distinction, as maintained in "Journalist Bites Reality!", often serve as effective markers to suggest national trends. |
| | A) | True |
| | B) | False |
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19 | | The Kindle's real breakthrough over previous e-readers, as reported in "The Future of Reading," is that it: |
| | A) | allows users to resell their e-books as "used." |
| | B) | is the same size and shape as a trade paperback. |
| | C) | is resistant to water damage. |
| | D) | provides wireless connectivity. |
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20 | | Jeff Bezos of Amazon, as explained in "The Future of Reading," understands that in order for the Kindle to become popular, it must mimic a book in that the device: |
| | A) | can be annotated and personalized. |
| | B) | seems to disappear as a reader becomes absorbed in the book. |
| | C) | appears to be warm in the hand and has no sharp edges. |
| | D) | does not cause noticeable eyestrain. |
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21 | | Jeff Bezos, the founder of Amazon, as pointed out in "The Future of Reading," is well known for loving books both personally and professionally. |
| | A) | True |
| | B) | False |
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22 | | As reported in "Are Newspapers Doomed?" in a move that reflects the downsizing trend among U.S. newspapers, the _Baltimore Sun_ is: |
| | A) | becoming a weekly insert to the _Washington Post_. |
| | B) | going to publish only weekend editions. |
| | C) | going out of business. |
| | D) | closing down its international bureaus. |
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23 | | As quoted in "Are Newspapers Doomed?" the statement that the freedom of the press is among the principles that "form the bright constellation which has gone before us, and guided our steps through an age of revolution and reform" was delivered by: |
| | A) | H. L. Mencken. |
| | B) | Thomas Jefferson. |
| | C) | William Randolph Hearst. |
| | D) | Chairman Mao. |
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24 | | As noted in "Are Newspapers Doomed?" the so-called blogosphere is said to be increasing by 70,000 sites a day. |
| | A) | True |
| | B) | False |
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25 | | As reported in "Great Wall of Facebook," Facebookers in the know revealed that their company's favored partner had always been: |
| | A) | Apple. |
| | B) | Java. |
| | C) | Microsoft. |
| | D) | Mountain View. |
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26 | | As cited in "Great Wall of Facebook," Facebook executives concede that Google has an insurmountable lead in: |
| | A) | user satisfaction. |
| | B) | consumer trust. |
| | C) | search advertising. |
| | D) | investment strategy. |
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27 | | As noted in "Great Wall of Facebook," Facebook hopes to one day sell advertising across all of its partner sites and apps, not just on its own site. |
| | A) | True |
| | B) | False |
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28 | | The president of the Newseum, as reported in "The News Mausoleum," describes the purpose of the new museum as: |
| | A) | increasing interest in old-fashioned journalism. |
| | B) | celebrating American history. |
| | C) | celebrating freedom of speech. |
| | D) | promoting democracy. |
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29 | | The true subject of the Newseum, as maintained in "The News Mausoleum," is the: |
| | A) | history of the U.S. Constitution. |
| | B) | practice of journalism during war. |
| | C) | mechanics of producing a daily newspaper. |
| | D) | glorious history of the newspaper. |
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30 | | The location of the Newseum, as pointed out in "The News Mausoleum," suggests that its subject matter is as vital to the United States and Western culture as the artwork in the National Gallery and the foundational documents of the country preserved in the National Archives. |
| | A) | True |
| | B) | False |
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31 | | The Associated Press' director of strategic planning, as described in "Overload!", originally agreed to an in-depth study of young-adult news consumption because he: |
| | A) | wanted to prove his point that young people find the news irrelevant. |
| | B) | had extra funds in his budget that needed to be spent. |
| | C) | wanted support to expand online news offerings. |
| | D) | thought it would make a fun and entertaining presentation. |
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32 | | In the face of too much information, as pointed out in "Overload!" people tend to: |
| | A) | assign outsized importance to trivialities. |
| | B) | become passive. |
| | C) | avoid all new information. |
| | D) | strengthen their preconceived ideas. |
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33 | | Most of the time, as mentioned in "Overload!", the news with which people are presented comes in a highly packaged form, making its overall reliability almost impossible to determine. |
| | A) | True |
| | B) | False |
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34 | | Some readers, as pointed out in "Don't Blame the Journalism," were dropped by newspapers because: |
| | A) | publishers did not want to deliver papers to far-flung subscribers. |
| | B) | the paper went to an Internet-only format. |
| | C) | subscription rates increased substantially. |
| | D) | the subscribers were outside the target demographic for advertisers. |
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35 | | Other news mediums that have lost even more market share than daily newspapers, as explained in "Don't Blame the Journalism," include: |
| | A) | local radio. |
| | B) | public broadcasting. |
| | C) | local network newscasts. |
| | D) | news magazines. |
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36 | | Journalists, as maintained in "Don't Blame the Journalism," will be the last to accept blame for the eventual demise of the daily newspaper in the United States. |
| | A) | True |
| | B) | False |
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37 | | As presented in "Climate Change: Now What?", in order to ensure adequate coverage of climate change over the next year, editors will need to: |
| | A) | hire more reporters. |
| | B) | integrate reporters from a variety of beats. |
| | C) | bring climate-change experts on staff. |
| | D) | create a specialized climate-change department. |
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38 | | As suggested in "Climate Change: Now What?", when reporting on weather and climate change, a good rule of thumb for journalists is to: |
| | A) | separate current weather patterns from climate change. |
| | B) | link climate change to any major weather disruptions. |
| | C) | avoid attributing a specific weather event to climate change. |
| | D) | integrate weather and news reporting as much as possible. |
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39 | | As noted in "Climate Change: Now What?", the most difficult area of climate change for reporters to cover will be the policy side of the debate. |
| | A) | True |
| | B) | False |
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40 | | As claimed in "Whatever Happened to Iraq?", news coverage of this ongoing war has: |
| | A) | been consistent over time. |
| | B) | recently increased due to the unexpected length of the war. |
| | C) | substantially and rapidly decreased. |
| | D) | come in waves, depending on the number of U.S. deaths and other factors. |
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41 | | As noted in "Whatever Happened to Iraq?", one news requirement that the Iraq war has been failing to meet is that of: |
| | A) | drama. |
| | B) | change. |
| | C) | violence. |
| | D) | significance. |
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42 | | As reported in "Whatever Happened to Iraq?", news organizations claim to have made a conscious decision to reduce Iraq coverage based on careful study and analysis. |
| | A) | True |
| | B) | False |
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43 | | According to "Myth-Making in New Orleans," the mainstream media (MSM) followed its initial coverage of New Orleans in the aftermath of Hurricane Katrina with: |
| | A) | further documentation of its original reports. |
| | B) | simple apologies for various inaccuracies. |
| | C) | well-researched stories debunking the myths that the MSM itself had created. |
| | D) | additional coverage that showed that conditions were much worse than originally reported. |
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44 | | As presented in "Myth-Making in New Orleans," in reporting on criminal activity in New Orleans in the aftermath of Hurricane Katrina, many journalists relied primarily on: |
| | A) | undocumented accounts from various sources. |
| | B) | sourced and documented accounts from government officials. |
| | C) | written reports from government agencies. |
| | D) | their own experiences as witnesses of criminal events. |
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45 | | As noted in "Myth-Making in New Orleans," although numerous incidences of looting were reported in New Orleans following Hurricane Katrina, no journalists actually witnessed looting. |
| | A) | True |
| | B) | False |
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46 | | According to "What the Mainstream Media Can Learn from Jon Stewart," the stock-in-trade of Jon Stewart's The Daily Show is: |
| | A) | legitimate news coverage. |
| | B) | journalistic integrity. |
| | C) | non-reality-based comedy. |
| | D) | exposing hypocrisy. |
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47 | | As argued in "What the Mainstream Media Can Learn from Jon Stewart," the lesson of The Daily Show is that reporters should try to be: |
| | A) | funny. |
| | B) | balanced. |
| | C) | honest. |
| | D) | hip. |
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48 | | As reported in "What the Mainstream Media Can Learn From Jon Stewart," in a Pew Research Center survey, regular viewers of The Daily Show scored higher than regular viewers of The NewsHour with Jim Lehrer on knowledge of national and international affairs. |
| | A) | True |
| | B) | False |
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49 | | As presented in "Double Whammy," the thing that is missing from racial reportage today that was present in the civil rights era is: |
| | A) | empathy. |
| | B) | outrage. |
| | C) | accuracy. |
| | D) | skepticism. |
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50 | | As defined in "Double Whammy," the "race beat" refers to the: |
| | A) | inaccurate reporting often seen in stories involving race. |
| | B) | failure of journalists to cover racially charged issues. |
| | C) | assignment of stories involving race to one specific reporter or department. |
| | D) | prejudice and discrimination that exist in the white media. |
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51 | | As reported in "Double Whammy," no one outside of Jena, Louisiana, was really aware of the situation there until newspapers started reporting it many months later. |
| | A) | True |
| | B) | False |
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52 | | According to "Charticle Fever," charticles have become popular among many newspaper editors because the form can accomplish all of the following except: |
| | A) | allows for more design freedom. |
| | B) | helps offset heavy public-policy coverage. |
| | C) | allows journalists to produce more content for each edition. |
| | D) | please the judges of design contests. |
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53 | | One of the key drawbacks to charticles, as put forth in "Charticle Fever," is that they: |
| | A) | waste valuable news space. |
| | B) | can allow opinion to seep in. |
| | C) | become visually repetitive. |
| | D) | may be too strongly influenced by advertisers. |
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54 | | Segregating words and images in visual presentations, as pointed out in "Charticle Fever," only began with modern technology that can work with either pictures or words, but not both. |
| | A) | True |
| | B) | False |
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55 | | As claimed in "Beyond News," one thing that editors and journalists in traditional media have had difficulty recognizing is the Internet's threat to: |
| | A) | how their product is distributed. |
| | B) | objectivity and factual reporting. |
| | C) | the product that they produce. |
| | D) | opinion and debate. |
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56 | | As presented in "Beyond News," the best option available to traditional media in light of Internet competition is to: |
| | A) | stay the present course and wait for the Internet fad to pass. |
| | B) | start selling more than just news. |
| | C) | sell traditional news reports online. |
| | D) | increase objectivity and balance in reporting. |
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57 | | As asserted in "Beyond News," professional journalists should never present their own impressions when reporting the news. |
| | A) | True |
| | B) | False |
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58 | | The hardest question facing journalists from a national magazine as they gathered to consider their future, as reported in "Maybe It Is Time to Panic," seems to be how to: |
| | A) | maintain accuracy in reporting with less time. |
| | B) | transition to new careers. |
| | C) | improve their own and their colleagues' morale. |
| | D) | ensure that journalism survives at all. |
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59 | | According to "Maybe It Is Time to Panic," news remains, as always: |
| | A) | stories relevant to people's personal lives. |
| | B) | stories about the people who shape history. |
| | C) | fresh information of public value. |
| | D) | clear analysis of daily events. |
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60 | | Journalists, even more than management, appear reluctant to take decisive action to save the news media, as set forth in "Maybe It Is Time to Panic." |
| | A) | True |
| | B) | False |
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61 | | Google, as pointed out in "What's a Fair Share in the Age of Google?", has a sense of itself as: |
| | A) | a true pioneer. |
| | B) | besieged by enemies. |
| | C) | benign and playful. |
| | D) | the most important company to emerge from the personal-computer revolution. |
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62 | | There is a growing sense among the "legacy" media, as explained in "What's a Fair Share in the Age of Google?", that Google facilitates: |
| | A) | rampant plagiarism. |
| | B) | a move away from paying content providers for their work. |
| | C) | an emphasis on advertising versus quality journalism. |
| | D) | in-depth research on vitally important news items. |
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63 | | Insiders in newspapers and magazines, as pointed out in "What's a Fair Share in the Age of Google?", increasingly see Google as a contributor to their demise. |
| | A) | True |
| | B) | False |
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64 | | The original goal behind ideastream, as presented in "Ideastream: The New 'Public Media'," was to: |
| | A) | define a sustaining purpose for public broadcasting in Cleveland. |
| | B) | address the overall decline, economically and in terms of population, in Cleveland. |
| | C) | raise revenues for the public radio and television networks in Cleveland. |
| | D) | attract young people to public broadcasting as well as the arts in Cleveland. |
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65 | | Kit Jensen, one of the primary forces behind ideastream, as described in "Ideastream: The New 'Public Media'," began her career in Alaska Public Radio at a time when the federal government was anxious to: |
| | A) | welcome Alaska as a new state. |
| | B) | encourage tourism to Alaska. |
| | C) | encourage foreign investment in Alaska. |
| | D) | generate support in Alaska for the oil pipeline. |
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66 | | The "Midwestern modesty" recognizable in Jerry Wareham, as noted in "Ideastream: The New 'Public Media'," has not prevented him from loudly proclaiming the accomplishments of ideastream and public broadcasting in Cleveland. |
| | A) | True |
| | B) | False |
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67 | | As described in "The Shame Game," "To Catch a Predator" attempts to catch child sex offenders through an Internet sting operation that utilizes: |
| | A) | child pornography Web sites. |
| | B) | adults posing as children. |
| | C) | child prostitution rings. |
| | D) | children posing as adults. |
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68 | | As profiled in "The Shame Game," the case of county prosecutor Louis Conradt Jr. ended when Conradt: |
| | A) | shot himself. |
| | B) | fled the scene and disappeared. |
| | C) | had the charges against him dropped due to lack of evidence. |
| | D) | had the charges against him dropped due to faulty police work. |
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69 | | As suggested in "The Shame Game," the local police were in a hurry to arrest Conradt because the Dateline crew had to fly home that afternoon. |
| | A) | True |
| | B) | False |
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70 | | Peter Tamte, the head of the company that created the videogame about the battle of Fallujah, as explained in "The Battle over the Battle of Fallujah," has tried to defuse criticism of his project by arguing that the game: |
| | A) | is only a game. |
| | B) | is intended only for mature players. |
| | C) | actually honors the sacrifices of Marines. |
| | D) | can serve as an important Marine recruiting tool. |
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71 | | Mostly, as asserted in "The Battle over the Battle of Fallujah," video games are associated with mindless entertainment or: |
| | A) | skill-building strategies. |
| | B) | bonding experiences for young men. |
| | C) | rising obesity rates. |
| | D) | gratuitous violence. |
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72 | | Efforts to document war in new ways, as maintained in "The Battle over the Battle of Fallujah," have always generated controversy and skepticism, so the conflict over the videogame of Fallujah may be no different. |
| | A) | True |
| | B) | False |
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73 | | As profiled in "Distorted Picture," photojournalist Allan Detrich lost his job and his reputation when he: |
| | A) | refused to use computer technology to improve his poor photos. |
| | B) | copied the photos of other news outlets. |
| | C) | doctored a news photo to make it more appealing. |
| | D) | criticized the work of fellow photojournalists. |
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74 | | As defined in "Distorted Picture," "digital forensics" refers to pioneering methods of: |
| | A) | photo manipulation. |
| | B) | detecting photo alteration. |
| | C) | restoring old photographs. |
| | D) | photographing murder victims. |
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75 | | As claimed in "Distorted Picture," the problem of tampering with news photos began with the advent of the computer program Photoshop. |
| | A) | True |
| | B) | False |
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76 | | Along with fewer editors scrutinizing copy at newspapers such as the St. Louis Post-Dispatch, as pointed out in "The Quality-Control Quandary," they: |
| | A) | are often not as experienced as in the past. |
| | B) | must worry constantly about keeping their jobs. |
| | C) | are expected to reassure the public when mistakes are made. |
| | D) | generally spend less time per item than they did a few years ago. |
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77 | | According to "The Quality-Control Quandary," the editor Joseph Pulitzer was famous for his emphasis on: |
| | A) | speed. |
| | B) | accuracy. |
| | C) | frugality. |
| | D) | fairness. |
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78 | | Although some journalists have expressed concerns, as noted in "The Quality-Control Quandary," so far newspaper readers have not noticed flabbier writing or more typos. |
| | A) | True |
| | B) | False |
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79 | | As claimed in "Why Journalists Are Not Above the Law," the lifeblood of the journalistic profession is: |
| | A) | the grand jury system. |
| | B) | confidential sources of information. |
| | C) | the First Amendment. |
| | D) | government insiders. |
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80 | | As presented in "Why Journalists Are Not Above the Law," information that, when disclosed, "could reasonably be expected" to cause only "damage" is classified by the government as: |
| | A) | confidential. |
| | B) | secret. |
| | C) | top-secret. |
| | D) | public. |
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81 | | As argued in "Why Journalists Are Not Above the Law," it is always in the public interest to promote the dissemination of information. |
| | A) | True |
| | B) | False |
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82 | | As described in "What Would You Do?", internationally renowned violinist Joshua Bell played his violin outside a Washington, D.C., subway station because he was: |
| | A) | trying to raise money for the homeless. |
| | B) | involved in an experiment arranged by a journalist. |
| | C) | attempting to revitalize his sagging career. |
| | D) | protesting a lack of journalistic ethics in modern media. |
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83 | | As defined in "What Would You Do?", "journalistic experimenters" refers to: |
| | A) | journalists who experiment with different types of stories and writing styles. |
| | B) | citizen reporters who pretend to be professional journalists. |
| | C) | people who appear on reality-television shows. |
| | D) | journalists who arrange certain situations, then report on people's responses. |
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84 | | As noted in "What Would You Do?", journalistic experiments reflect a new type of journalism that began with the advent of computer technology. |
| | A) | True |
| | B) | False |
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85 | | As presented in "The Lives of Others," when America's Most Wanted contacted writer Julia Dahl, the story the show was hoping to tell was that of: |
| | A) | a young murder victim named Tyeisha Martin. |
| | B) | those affected by Hurricane Katrina. |
| | C) | the writer herself. |
| | D) | a girl who had murdered her mother. |
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86 | | As noted in "The Lives of Others," Tyeisha's murder was of interest to the media because: |
| | A) | the circumstances of her death were unusual. |
| | B) | her killer had never been found. |
| | C) | she was killed in New Orleans during Hurricane Katrina. |
| | D) | she had been profiled in Seventeen magazine. |
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87 | | According to "The Lives of Others," the America's Most Wanted segment about Tyeisha's murder aired immediately after it was filmed in hopes that the murderer would be caught right away. |
| | A) | True |
| | B) | False |
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88 | | Recently, as reported in "A Porous Wall," there was controversy over an ad designed to look like an actual news article placed on the front page of the: |
| | A) | Miami Herald. |
| | B) | Boston Globe. |
| | C) | New York Times. |
| | D) | Los Angeles Times. |
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89 | | The bottom line rule in drawing advertising closer to news, as put forth in "A Porous Wall," is not to: |
| | A) | show favor to select advertisers. |
| | B) | deceive the public. |
| | C) | overuse the closer relationships. |
| | D) | allow the same executive to oversee both departments. |
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90 | | Although some papers used to mock the old TV adage "If it bleeds, it leads," as maintained in "A Porous Wall," many newspapers are now adopting it as a principle. |
| | A) | True |
| | B) | False |
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91 | | Within 18 months of its founding, as described in "How Can YouTube Survive?", the founders had sold the company to: |
| | A) | Amazon. |
| | B) | Microsoft. |
| | C) | Google. |
| | D) | eBay. |
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92 | | There was a recent flurry of rumors about YouTube's eventual fate, as remarked in "How Can YouTube Survive?", as a result of its founder: |
| | A) | being arrested for tax evasion. |
| | B) | announcing the launch of another new company. |
| | C) | deciding to pursue a lawsuit against Google. |
| | D) | leaving YouTube to work on other projects. |
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93 | | According to "How Can YouTube Survive?", the question of how unprofitable YouTube really is was settled recently at a Google shareholder meeting. |
| | A) | True |
| | B) | False |
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94 | | As presented in "Online Salvation?", newspapers have responded to the increased interest in and utilization of the Internet by: |
| | A) | moving their content online. |
| | B) | increasing their print page count. |
| | C) | adding staff to their newsrooms. |
| | D) | increasing their subscriber base. |
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95 | | As defined in "Online Salvation?", a "fly-by" is a person who: |
| | A) | does not use the Internet. |
| | B) | does not purchase products from Internet advertisers. |
| | C) | visits an Internet site briefly and irregularly. |
| | D) | reads both the print version and the online version of a newspaper. |
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96 | | As noted in "Online Salvation?", Internet traffic at large, well-known newspaper sites is increasing, while traffic is decreasing at mid-sized and smaller newspaper sites. |
| | A) | True |
| | B) | False |
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97 | | Google's ad auctions, as explained in "The Secrets of Googlenomics," take place: |
| | A) | on a daily basis. |
| | B) | once a week. |
| | C) | whenever a new customer approaches them. |
| | D) | whenever a search is performed. |
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98 | | Google has long been in the habit of giving away is products, like its browser and apps, for free, as described in "The Secret of Googlenomics," out of the belief that: |
| | A) | anything that increases Internet use ultimately benefits Google. |
| | B) | other companies will eventually go out of business, leaving Google the only player in the field. |
| | C) | customers will eventually pay for products and services out of loyalty to the company. |
| | D) | everything except advertising should be free on the Internet. |
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99 | | From Google's founding, as stated in "The Secret of Googlenomics," economics was a top focus of its inventors. |
| | A) | True |
| | B) | False |
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100 | | Roger McNamee of Elevation Partners, as reported in "But Who's Counting?", was willing to make a significant investment in Forbes magazine's online presence because he believed: |
| | A) | audience figures were higher than reported. |
| | B) | there were areas for easy improvement. |
| | C) | Forbes had made fewer online mistakes than other media companies. |
| | D) | he could prevent competing investors from moving in. |
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101 | | According to "But Who's Counting?", the two major new players to enter the audience-measurement business for online sites are a California startup company and: |
| | A) | Google. |
| | B) | Yahoo. |
| | C) | Amazon. |
| | D) | the Wall Street Journal. |
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102 | | When ComScore announced that it had changed the methods it used to estimate worldwide audiences for online sites, as explained in "But Who's Counting?", the audience for Forbes online was significantly higher than previously thought. |
| | A) | True |
| | B) | False |
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103 | | Hulu, as explained in "Old Media Strikes Back," was formed jointly by: |
| | A) | Apple and Google. |
| | B) | News Corporation and NBC Universal. |
| | C) | Apple and CBS. |
| | D) | Sony and Disney. |
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104 | | From the perspective of advertisers, as put forth in "Old Media Strikes Back," YouTube is almost worthless because advertisers: |
| | A) | are generally shunned by YouTube's users. |
| | B) | do not think YouTube has a regular, steady user stream. |
| | C) | do not want to tout their brand amid user-generated videos. |
| | D) | cannot determine the actual demographics of YouTube viewers. |
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105 | | In the past, new-media has generally triumphed over old-media, as noted in "Old Media Strikes Back," because it has been easier for new-media companies to figure out the content business than for old-media to figure out the technical aspects of creating an online presence. |
| | A) | True |
| | B) | False |
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106 | | As presented in "A Fading Taboo," page-one ads are attractive to newspapers because they: |
| | A) | take up space that the newspaper then does not have to struggle to fill with a story. |
| | B) | entice prospective readers to pick up a newspaper. |
| | C) | add an attractive design element to a newspaper's front page. |
| | D) | provide an additional revenue stream to flailing newspapers. |
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107 | | According to "A Fading Taboo," page-one ads are attractive to advertisers because they: |
| | A) | provide a new and unique way to utilize a newspaper. |
| | B) | are far less expensive than inside ads. |
| | C) | allow for a larger size and more striking appearance. |
| | D) | utilize color, rather than black-and-white, print. |
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108 | | As noted in "A Fading Taboo," most major local and national newspapers have rejected the idea of page-one ads, leaving them to the smaller, cash-strapped papers. |
| | A) | True |
| | B) | False |
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109 | | As presented in "Nonprofit News," beleaguered journalists and news organizations favor allying with foundations to meet the public's information needs as long as: |
| | A) | the foundations are willing to do the work involved in creating and reporting their own news. |
| | B) | the money is substantial, with no strings attached. |
| | C) | there are safeguards in place for editorial independence. |
| | D) | foundation-funded news projects remain strictly superficial and entertainment focused. |
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110 | | As profiled in "Nonprofit News," ProPublica is an investigative news operation that: |
| | A) | provides funding for professional journalists to produce stories of major importance. |
| | B) | provides funding for citizen journalists. |
| | C) | publishes a nonprofit daily newspaper in competition with for- profit publications. |
| | D) | produces public-interest stories that are offered free to select news outlets. |
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111 | | As noted in "Nonprofit News," the recent shift in funders' investment strategies is toward designating financial support only for specific issues and topics. |
| | A) | True |
| | B) | False |
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112 | | The latest effort to save the newspaper industry, as set forth in "Open for Business," is for news organizations to: |
| | A) | encourage more citizen journalism. |
| | B) | join forces to provide online content. |
| | C) | make readers pay for online content. |
| | D) | create partnerships across various media. |
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113 | | The first industry to figure out ways to make money online, as noted in "Open for Business," was the: |
| | A) | retail industry. |
| | B) | news industry. |
| | C) | music industry. |
| | D) | pornography industry. |
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114 | | Most local newspapers, as reported in "Open for Business," manage to stay in business in terms of their print product because their customers and subscribers are primarily looking for coverage of local news. |
| | A) | True |
| | B) | False |
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115 | | The television news channel with the greatest percentage of viewers claiming to be political conservatives, as put forth in "The Massless Media," is: |
| | A) | CNN. |
| | B) | public television. |
| | C) | Fox News. |
| | D) | CNBC. |
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116 | | As explained in "The Massless Media," the first newspapers to appear in seventeenth century London were bulletins concerned with: |
| | A) | international relations. |
| | B) | the activities of the monarchy. |
| | C) | farming and trade. |
| | D) | religion and the clergy. |
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117 | | Until recently, as noted in "The Massless Media," political affiliation was not a determining factor for most Americans in choosing where they got their news. |
| | A) | True |
| | B) | False |
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