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1
According to "In the Beginning Was the Word," Reader's Digest identified and shaped an American approach to reading that emphasized:
A)engagement.
B)escape.
C)convenience.
D)intellect.
2
As claimed in "In the Beginning Was the Word," the proliferation of cell phones and laptop computers has resulted in:
A)greater control over our time.
B)an increase in reading for pleasure.
C)the elimination of outside distractions.
D)anxiety over having too little time.
3
As noted in "In the Beginning Was the Word," the ability to write online on blogs and social networking sites has increased student ability to write in the classroom and in test-taking situations.
A)True
B)False
4
As claimed in "Revolution in a Box," the television set is:
A)becoming obsolete in the age of the Internet.
B)a powerful force for social change.
C)responsible for most of the obesity problems in the world.
D)second only to electricity in its reach into global households.
5
As explained in "Revolution in a Box," access to digital television signals means:
A)less regulation by the state of viewing and programming.
B)an increase in locally run political programming.
C)more practical shows targeting the problems of local viewers.
D)increased program censorship by the government.
6
As noted in "Revolution in a Box," for most television viewers, "choice" is not a concept associated with television.
A)True
B)False
7
Researchers, as described in "Tele[re]vision," looking to examine educational programming for children have been successful in:
A)extending the length of time broadcast stations are required to provide educational programming.
B)limiting the types of advertising that can be directed at children.
C)convincing networks that educational programming is financially valuable.
D)determining what engages children and how they learn through television viewing.
8
Most of the educational programming aimed at children, as pointed out in "Tele[re]vision," can be described as:
A)playful.
B)pro-social.
C)academic.
D)moral.
9
Although television viewing is a given in the average U.S. household, as maintained in "Tele[re]vision," in many cases parents have no idea of what programs their children are watching.
A)True
B)False
10
According to "Research on the Effects of Media Violence," most studies on the relationship between aggression in young people and media violence support:
A)no relationship between the two.
B)a strong causal relationship between the two.
C)a positive, but weak, relationship between the two.
D)a negative relationship between the two.
11
As presented in "Research on the Effects of Media Violence," a study of children who viewed violence against an inflatable doll found that:
A)cartoon versions of the violent situation led to the most aggressive behavior.
B)those who viewed the violent situation in any form exhibited increased levels of aggression.
C)the form in which the violence was presented did not impact levels of aggression.
D)aggression levels were equal in those who viewed and did not view the violent situation.
12
As noted in "Research on the Effects of Media Violence," children are more likely to imitate positive behavior viewed on television than negative behavior.
A)True
B)False
13
As asserted in "Wikipedia in the Newsroom," the main objection to using Wikipedia as a source for news stories is that the contributors to Wikipedia:
A)mostly lack formal academic qualifications.
B)are members of the general public who may or may not have verified the information.
C)do not cite the sources they use.
D)are a small group whose members seem to be advocating a particular political agenda.
14
As quoted in "Wikipedia in the Newsroom," Wikipedia cofounder Jimmy Wales suggests that Wikipedia's best journalistic use is for:
A)finding images to accompany news articles.
B)one-stop information gathering on any subject.
C)background research.
D)quotations from celebrities.
15
As explained in "Wikipedia in the Newsroom," despite caveats, "according to Wikipedia" mentions are common in U.S. newspapers.
A)True
B)False
16
Most victims of childhood molestation, as explained in "Journalist Bites Reality!", are victimized by:
A)clergy.
B)serial sexual predators.
C)peers.
D)a family member.
17
According to "Journalist Bites Reality!", the media form most fundamentally flawed is:
A)newspapers.
B)broadcast journalism.
C)cable-news networks.
D)talk radio.
18
Fabrications such as the red state-blue state distinction, as maintained in "Journalist Bites Reality!", often serve as effective markers to suggest national trends.
A)True
B)False
19
As presented in "Girls Gone Anti-Feminist," the top job for women in 2007 was:
A)corporate CEO.
B)lawyer.
C)surgeon.
D)secretary.
20
As argued in "Girls Gone Anti-Feminist," as set forth by the media, the dominant way for women to empower themselves today is through:
A)buying things with a focus on physical appearance.
B)running for political office.
C)attaining a position of authority in a company.
D)achieving economic parity with men through higher wages.
21
As noted in "Girls Gone Anti-Feminist," even today, a year out of college, women earn 80 percent of what men earn.
A)True
B)False
22
According to "The Reconstruction of American Journalism," American journalism is transforming into a new era marked by:
A)a handful of dominant and powerful newspapers.
B)collaborative and widely dispersed news gathering and reporting.
C)the rise of influential network news divisions.
D)increasing emphasis on highly trained and educated journalists.
23
As claimed in "The Reconstruction of American Journalism," the type of journalism most under siege in today's journalistic landscape is:
A)independent reporting.
B)advocacy journalism.
C)community-knowledge reporting.
D)celebrity and style features.
24
As stated in "The Reconstruction of American Journalism," due to the convenience and social functions offered by the Internet, there is no longer any value in or need for traditional newsrooms.
A)True
B)False
25
As portrayed in "Peytonplace.com," Patch.com is a chain of online Web sites where:
A)local-government officials report city news of interest to residents.
B)trained and citizen journalists report both major and minor happenings in their towns.
C)small-town newspapers are able to publish their print versions online.
D)small local businesses are able to advertise nationally and internationally.
26
As claimed in "Peytonplace.com," the first real threat to small-time bloggers who helped pioneer the hyper-local concept is:
A)small-town newspapers that are making a comeback with improved print editions.
B)local-government officials who are attempting to have the sites shut down.
C)suspicion of the local sites by citizens and advertisers.
D)an influx of new sites that are expanding nationally and are owned by larger corporations.
27
As noted in "Peytonplace.com," the hyper-local news concept developed with the recent economic downturn and the failure of many print news sources.
A)True
B)False
28
As presented in "Capital Flight," as major newspapers downsize or shed their Washington bureaus, the coverage that suffers is of:
A)White House scandals.
B)legislation and voting in Congress.
C)hot-button political issues.
D)government departments and regulatory agencies.
29
As explained in "Capital Flight," the decline of government "building" coverage by major newspapers began because:
A)economic hardships forced newspapers to downsize.
B)the coverage began to appear dry and boring to the public and to the newspapers.
C)there were no problems or issues that warranted such coverage.
D)reporters found that other coverage methods made them superior public watchdogs.
30
As noted in "Capital Flight," the most problematic thing about watchdog reporting is that it is extremely time and labor intensive.
A)True
B)False
31
The Associated Press' director of strategic planning, as described in "Overload!", originally agreed to an in-depth study of young-adult news consumption because he:
A)wanted to prove his point that young people find the news irrelevant.
B)had extra funds in his budget that needed to be spent.
C)wanted support to expand online news offerings.
D)thought it would make a fun and entertaining presentation.
32
In the face of too much information, as pointed out in "Overload!" people tend to:
A)assign outsized importance to trivialities.
B)become passive.
C)avoid all new information.
D)strengthen their preconceived ideas.
33
Most of the time, as mentioned in "Overload!", the news with which people are presented comes in a highly packaged form, making its overall reliability almost impossible to determine.
A)True
B)False
34
Some readers, as pointed out in "Don't Blame the Journalism," were dropped by newspapers because:
A)publishers did not want to deliver papers to far-flung subscribers.
B)the paper went to an Internet-only format.
C)subscription rates increased substantially.
D)the subscribers were outside the target demographic for advertisers.
35
Other news mediums that have lost even more market share than daily newspapers, as explained in "Don't Blame the Journalism," include:
A)local radio.
B)public broadcasting.
C)local network newscasts.
D)news magazines.
36
Journalists, as maintained in "Don't Blame the Journalism," will be the last to accept blame for the eventual demise of the daily newspaper in the United States.
A)True
B)False
37
According to "What the Mainstream Media Can Learn from Jon Stewart," the stock-in-trade of Jon Stewart's The Daily Show is:
A)legitimate news coverage.
B)journalistic integrity.
C)non-reality-based comedy.
D)exposing hypocrisy.
38
As argued in "What the Mainstream Media Can Learn from Jon Stewart," the lesson of The Daily Show is that reporters should try to be:
A)funny.
B)balanced.
C)honest.
D)hip.
39
As reported in "What the Mainstream Media Can Learn From Jon Stewart," in a Pew Research Center survey, regular viewers of The Daily Show scored higher than regular viewers of The NewsHour with Jim Lehrer on knowledge of national and international affairs.
A)True
B)False
40
As claimed in "Whatever Happened to Iraq?", news coverage of this ongoing war has:
A)been consistent over time.
B)recently increased due to the unexpected length of the war.
C)substantially and rapidly decreased.
D)come in waves, depending on the number of U.S. deaths and other factors.
41
As noted in "Whatever Happened to Iraq?", one news requirement that the Iraq war has been failing to meet is that of:
A)drama.
B)change.
C)violence.
D)significance.
42
As reported in "Whatever Happened to Iraq?", news organizations claim to have made a conscious decision to reduce Iraq coverage based on careful study and analysis.
A)True
B)False
43
Google, as pointed out in "What's a Fair Share in the Age of Google?", has a sense of itself as:
A)a true pioneer.
B)besieged by enemies.
C)benign and playful.
D)the most important company to emerge from the personal-computer revolution.
44
There is a growing sense among the "legacy" media, as explained in "What's a Fair Share in the Age of Google?", that Google facilitates:
A)rampant plagiarism.
B)a move away from paying content providers for their work.
C)an emphasis on advertising versus quality journalism.
D)in-depth research on vitally important news items.
45
Insiders in newspapers and magazines, as pointed out in "What's a Fair Share in the Age of Google?", increasingly see Google as a contributor to their demise.
A)True
B)False
46
As explained in "Economic and Business Dimensions: Is the Internet a Maturing Market?", a major concern regarding U.S. Internet policy is that:
A)Internet demand exceeds available broadband supply.
B)the majority of U.S. citizens do not access or utilize the Internet.
C)U.S. broadband adoption is relatively low for an industrialized nation.
D)the U.S. government is ignoring the importance of the broadband infrastructure.
47
As presented in "Economic and Business Dimensions: Is the Internet a Maturing Market?", concerns over network neutrality involve:
A)charging for specialized services or access.
B)denying broadband service to all but a limited few.
C)using taxpayer money to fund Internet initiatives.
D)cheating Internet service providers out of money that is due them.
48
As noted in "Economic and Business Dimensions: Is the Internet a Maturing Market?", quality and price are relatively unimportant to early adapters of various technologies.
A)True
B)False
49
The original goal behind ideastream, as presented in "Ideastream: The New 'Public Media'," was to:
A)define a sustaining purpose for public broadcasting in Cleveland.
B)address the overall decline, economically and in terms of population, in Cleveland.
C)raise revenues for the public radio and television networks in Cleveland.
D)attract young people to public broadcasting as well as the arts in Cleveland.
50
Kit Jensen, one of the primary forces behind ideastream, as described in "Ideastream: The New 'Public Media'," began her career in Alaska Public Radio at a time when the federal government was anxious to:
A)welcome Alaska as a new state.
B)encourage tourism to Alaska.
C)encourage foreign investment in Alaska.
D)generate support in Alaska for the oil pipeline.
51
The "Midwestern modesty" recognizable in Jerry Wareham, as noted in "Ideastream: The New 'Public Media'," has not prevented him from loudly proclaiming the accomplishments of ideastream and public broadcasting in Cleveland.
A)True
B)False
52
As presented in "Too Graphic?", a controversy ensued over images from Haiti after a massive earthquake because:
A)some people thought the images were too graphic and reinforced Haitian suffering.
B)U.S. newspapers refused to print graphic images and disregarded the extent of the destruction.
C)the U.S. government forbid photographers to take pictures of the most gruesome scenes.
D)photographers refused Haitians' requests to show the world the destruction and misery in Haiti.
53
As claimed in "Too Graphic?", one reason why iconic images of national and international events are rare in today's American newspapers is because:
A)there are fewer photojournalists who are interested in taking such images.
B)most American people are not interested in seeing those images.
C)newspapers are leaning toward local, rather than national and international, reporting.
D)newspaper readership is increasing, so editors do not need to lure new readers with graphic images.
54
As noted in "Too Graphic?", in today's newsrooms, many editors fear offending readers with images that are too graphic or controversial.
A)True
B)False
55
As defined in "Carnage.com," "war porn" involves:
A)sexually explicit videos of military personnel.
B)soldiers purchasing sexual materials from the Internet.
C)graphic videos of death and destruction in war zones.
D)photographic images of war by professional photographers.
56
As explained in "Carnage.com," the U.S. military first released raw combat footage from Afghanistan and Iraq in an attempt to:
A)graphically depict the horrors of the wars there.
B)build a stronger bond between the home front and the battlefield.
C)discourage soldiers from viewing sexually explicit materials online.
D)recruit more soldiers.
57
As noted in "Carnage.com," today's video images more accurately depict the realities of war than do yesterday's photographs.
A)True
B)False
58
As profiled in "Distorted Picture," photojournalist Allan Detrich lost his job and his reputation when he:
A)refused to use computer technology to improve his poor photos.
B)copied the photos of other news outlets.
C)doctored a news photo to make it more appealing.
D)criticized the work of fellow photojournalists.
59
As defined in "Distorted Picture," "digital forensics" refers to pioneering methods of:
A)photo manipulation.
B)detecting photo alteration.
C)restoring old photographs.
D)photographing murder victims.
60
As claimed in "Distorted Picture," the problem of tampering with news photos began with the advent of the computer program Photoshop.
A)True
B)False
61
Along with fewer editors scrutinizing copy at newspapers such as the St. Louis Post-Dispatch, as pointed out in "The Quality-Control Quandary," they:
A)are often not as experienced as in the past.
B)must worry constantly about keeping their jobs.
C)are expected to reassure the public when mistakes are made.
D)generally spend less time per item than they did a few years ago.
62
According to "The Quality-Control Quandary," the editor Joseph Pulitzer was famous for his emphasis on:
A)speed.
B)accuracy.
C)frugality.
D)fairness.
63
Although some journalists have expressed concerns, as noted in "The Quality-Control Quandary," so far newspaper readers have not noticed flabbier writing or more typos.
A)True
B)False
64
As described in "What Would You Do?", internationally renowned violinist Joshua Bell played his violin outside a Washington, D.C., subway station because he was:
A)trying to raise money for the homeless.
B)involved in an experiment arranged by a journalist.
C)attempting to revitalize his sagging career.
D)protesting a lack of journalistic ethics in modern media.
65
As defined in "What Would You Do?", "journalistic experimenters" refers to:
A)journalists who experiment with different types of stories and writing styles.
B)citizen reporters who pretend to be professional journalists.
C)people who appear on reality-television shows.
D)journalists who arrange certain situations, then report on people's responses.
66
As noted in "What Would You Do?", journalistic experiments reflect a new type of journalism that began with the advent of computer technology.
A)True
B)False
67
As presented in "The Lives of Others," when America's Most Wanted contacted writer Julia Dahl, the story the show was hoping to tell was that of:
A)a young murder victim named Tyeisha Martin.
B)those affected by Hurricane Katrina.
C)the writer herself.
D)a girl who had murdered her mother.
68
As noted in "The Lives of Others," Tyeisha's murder was of interest to the media because:
A)the circumstances of her death were unusual.
B)her killer had never been found.
C)she was killed in New Orleans during Hurricane Katrina.
D)she had been profiled in Seventeen magazine.
69
According to "The Lives of Others," the America's Most Wanted segment about Tyeisha's murder aired immediately after it was filmed in hopes that the murderer would be caught right away.
A)True
B)False
70
Recently, as reported in "A Porous Wall," there was controversy over an ad designed to look like an actual news article placed on the front page of the:
A)Miami Herald.
B)Boston Globe.
C)New York Times.
D)Los Angeles Times.
71
The bottom line rule in drawing advertising closer to news, as put forth in "A Porous Wall," is not to:
A)show favor to select advertisers.
B)deceive the public.
C)overuse the closer relationships.
D)allow the same executive to oversee both departments.
72
Although some papers used to mock the old TV adage "If it bleeds, it leads," as maintained in "A Porous Wall," many newspapers are now adopting it as a principle.
A)True
B)False
73
Within 18 months of its founding, as described in "How Can YouTube Survive?", the founders had sold the company to:
A)Amazon.
B)Microsoft.
C)Google.
D)eBay.
74
There was a recent flurry of rumors about YouTube's eventual fate, as remarked in "How Can YouTube Survive?", as a result of its founder:
A)being arrested for tax evasion.
B)announcing the launch of another new company.
C)deciding to pursue a lawsuit against Google.
D)leaving YouTube to work on other projects.
75
According to "How Can YouTube Survive?", the question of how unprofitable YouTube really is was settled recently at a Google shareholder meeting.
A)True
B)False
76
Roger McNamee of Elevation Partners, as reported in "But Who's Counting?", was willing to make a significant investment in Forbes magazine's online presence because he believed:
A)audience figures were higher than reported.
B)there were areas for easy improvement.
C)Forbes had made fewer online mistakes than other media companies.
D)he could prevent competing investors from moving in.
77
According to "But Who's Counting?", the two major new players to enter the audience-measurement business for online sites are a California startup company and:
A)Google.
B)Yahoo.
C)Amazon.
D)the Wall Street Journal.
78
When ComScore announced that it had changed the methods it used to estimate worldwide audiences for online sites, as explained in "But Who's Counting?", the audience for Forbes online was significantly higher than previously thought.
A)True
B)False
79
As reported in "Brain Candy," the objective of neurocinema is to:
A)enable theater owners to sell more food and drinks.
B)reduce the number of production staff needed for filmed productions.
C)use fMRI technology in real time to monitor the brain's reaction to movie scenes.
D)encourage subliminally the purchase of expensive consumer goods.
80
As presented in "Multitasking Youth," today's young consumers process information from commercial media by:
A)focusing on one medium at a time in a linear fashion.
B)accessing information from several different sources simultaneously.
C)utilizing one preferred medium from which to receive all their information.
D)ignoring all but the very latest in media technology.
81
As described in "Multitasking Youth," the "three screens" that facilitate media multitasking behavior include all of the following except:
A)move theaters.
B)television sets.
C)personal computers.
D)mobile phones.
82
As noted in "Multitasking Youth," multitasking can involve either multiple technologies or one singe technology accessed for multiple reasons.
A)True
B)False
83
As reported in "Tossed by a Gale," recent Pew Research Center media surveys indicated that:
A)most Americans now regularly get their news from the Internet alone.
B)the number of Americans ages 18-24 who access some source of news on a daily basis is rising.
C)more Americans now get their national and international news from the Internet than from newspapers.
D)the Internet has broadened the audience for news.
84
According to "Tossed by a Gale," the main victim of the changing way that Americans get news is the:
A)newspaper.
B)conventional news package.
C)radio.
D)free online news site.
85
As explained in "Tossed by a Gale," online advertising has become an increasingly lucrative source of revenue for most traditional news outlets.
A)True
B)False
86
The latest effort to save the newspaper industry, as set forth in "Open for Business," is for news organizations to:
A)encourage more citizen journalism.
B)join forces to provide online content.
C)make readers pay for online content.
D)create partnerships across various media.
87
The first industry to figure out ways to make money online, as noted in "Open for Business," was the:
A)retail industry.
B)news industry.
C)music industry.
D)pornography industry.
88
Most local newspapers, as reported in "Open for Business," manage to stay in business in terms of their print product because their customers and subscribers are primarily looking for coverage of local news.
A)True
B)False
89
As presented in "Nonprofit News," beleaguered journalists and news organizations favor allying with foundations to meet the public's information needs as long as:
A)the foundations are willing to do the work involved in creating and reporting their own news.
B)the money is substantial, with no strings attached.
C)there are safeguards in place for editorial independence.
D)foundation-funded news projects remain strictly superficial and entertainment focused.
90
As profiled in "Nonprofit News," ProPublica is an investigative news operation that:
A)provides funding for professional journalists to produce stories of major importance.
B)provides funding for citizen journalists.
C)publishes a nonprofit daily newspaper in competition with for-profit publications.
D)produces public-interest stories that are offered free to select news outlets.
91
As noted in "Nonprofit News," the recent shift in funders' investment strategies is toward designating financial support only for specific issues and topics.
A)True
B)False
92
According to "Arianna's Answer," like most Web sites, when compared to the mainstream-media outlets they seek to replace, The Huffington Post (HuffPo):
A)offers a substantially inferior product.
B)is not as popular with readers as similar offerings in print.
C)is unable to substantially monetize its product with advertising.
D)can charge far more for advertising than other media outlets.
93
As described in "Arianna's Answer," HuffPo gets the majority of its content from:
A)paid journalists.
B)unpaid bloggers.
C)other w\Web sites.
D)its own print edition.
94
As noted in "Arianna's Answer," online advertising has proven to be the most successful form of advertising for businesses.
A)True
B)False





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