| Chapter Outline (See related pages)
Section I
- Fundamentals of Strategic Advantage
- Strategic IT
- Real World Case: General Electric Company: Evaluating E-Business Strategies
- Competitive Strategy Concepts
- Strategic Uses of Information Technology
- The Value Chain and Strategic IS
- Identifying E-Business and E-Commerce Strategies
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| | | Section II
- Using Information Technology for Strategic Advantage
- Strategic Uses of IT
- Real World Case: McDonald's and American Express: E-Commerce Spinoff Strategies
- Building a Customer-Focused E-Business
- Reengineering Business Processes
- Improving Business Quality
- Becoming an Agile Company
- Creating a Virtual Company
- Building a Knowledge-Creating Company
- Sustaining Strategic Success
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