HelpFeedback
MM-BCS
Information Center
About the Book
About the Authors
Table of Contents


Student Edition
Instructor Edition
Business Communication Strategies

MATTHUKUTTY M MONIPPALLY, Professor, Communications Area, IIM Ahmedabad

ISBN: 0070435774
Copyright year: 2001

Table of Contents



PART 1: THE BUSINESS OF COMMUNICATING
1. The Innards of Communication
2. Seven Communication Roadblocks
3. Comunicating Across Cultures

PART 2: THE SPOKEN MODE
4. Listening: The Mother of all Speaking
5. Telephoning and Teleconferencing
6. Effective Business Presentations
7. Meetings without Yawns

PART 3: THE WRITTEN MODE
8. The Body Langauge of Business Letters
9. Business Letters - the Winning Tone
10. Smart E-mail
11. Reports that Command Respect
12. Persuasive Proposals

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a complimentary copy for review.