 | Entrepreneurial Strategy: Generating and Exploiting New Entries
Chapter 13 - Learning Objectives
- To understand that the essential act of entrepreneurship involves new entry.
- To be able to think about how an entrepreneurial strategy can first generate, and then exploit over time, a new entry.
- To understand how resources are involved in the generation of opportunities.
- To be able to assess the attractiveness of a new entry opportunity.
- To acknowledge that entrepreneurship involves making decisions under conditions of uncertainty.
- To be able to assess the extent of first-mover advantages and weigh them against first-mover disadvantages.
- To understand that risk is associated with newness, but there are strategies that the entrepreneur can use to reduce risk.
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