Marketing in Asia Information Center: Feature Summary


		Overview Book Preface About the Authors Table of Contents Feature Summary Supplements List Asian Content


	Student Edition
	Instructor Edition

Marketing in Asia

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota
Geok Theng Lau, National University of Singapore

Feature Summary

Key Features:

Chapter-opening stories on exciting companies introduce students to chapter concepts.
Using Marketing Dashboards boxes graphically portray how strategic directions are tracked.
Marketing Matters boxes highlight real-world examples of entrepreneurship and customer value creation.
Making Responsible Decisions boxes show how companies deal with social responsibility, sustainability, and ethics in their marketing strategy.
Web Link and Going Online exercises get students to go online and think critically about a specific company's use of the Internet.

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