 |
| 1 | |
A company engaged in environmental scanning is __________. |
| | A) | taking into account the effect its marketing activities can have on plants and animals in our environment |
| | B) | continually acquiring information on events occurring outside the organization to identify and interpret potential trends |
| | C) | maintaining a time constant horizon in its strategic planning process |
| | D) | maintaining retail customer databases |
| | E) | requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome |
|
|
|
| 2 | |
One of the world's largest publishers was unprepared for recent increases in the demand for books about security. If the publisher had __________, it would have been more prepared for the shift in demand. |
| | A) | created an operational plan |
| | B) | noticed changing demographics |
| | C) | noticed changes in ethnic composition |
| | D) | shifted funds from its product development department |
| | E) | tracked environmental trends as a part of its ongoing operation |
|
|
|
| 3 | |
More magazine is a publication designed to appeal to women over the age of 40. Demand for such magazines is an example of how __________ forces impact the marketing environment. |
| | A) | economic |
| | B) | competitive |
| | C) | technology |
| | D) | social |
| | E) | regulatory |
|
|
|
| 4 | |
From the start of the war on terrorism, over $200 billion has been spent on the war effort in Iraq. According to an environmental scan of the United States, this military expenditure is an example of a change in __________ forces. |
| | A) | economic |
| | B) | competitive |
| | C) | technological |
| | D) | social |
| | E) | regulatory |
|
|
|
| 5 | |
You are the director of marketing for ElderlyCare Hospital in an Asian country. You are doing an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important? |
| | A) | The number of people in your geographic area who are 60 years or older will increase by 23 percent during the next five years |
| | B) | By the year 2015, baby boomers will control more than 50 percent of all consumer expenditures |
| | C) | The community has seen a rise in dual-income couples who bring with them larger disposable incomes |
| | D) | By the year 2020, healthcare robots will play a major role in medical industry. |
| | E) | Latinos have been the largest U.S. minority since 2005. |
|
|
|
| 6 | |
The global demographic trends that have many marketing implications include the __________. |
| | A) | decreasing markets of South America |
| | B) | increasing markets of China and India |
| | C) | increased propensity to save by the elderly in developed countries |
| | D) | decreasing interest in entrepreneurship in developing countries |
| | E) | decreasing exports from developing countries |
|
|
|
| 7 | |
The number of people over the age of 60 in Asia will __________ by 2050. |
| | A) | more than double |
| | B) | be less than the growth of youth |
| | C) | increase at the same world-wide rate |
| | D) | decrease at the same world-wide rate |
| | E) | decrease dramatically in Latin America |
|
|
|
| 8 | |
Which of the following statement(s) about baby boomers is correct? |
| | A) | Their participation in the workforce and their earnings have increased |
| | B) | They are an important consumer market |
| | C) | Boomers are concerned about their own health and their retirement |
| | D) | Boomers are the generation of children born between 1946 and 1964 |
| | E) | All of the above statements are true of baby boomers |
|
|
|
| 9 | |
In a(n) __________ economy, the cost to produce and buy products and services escalates as prices increase. |
| | A) | deflationary |
| | B) | inflationary |
| | C) | escalated |
| | D) | recessionary |
| | E) | depressive |
|
|
|
| 10 | |
If taxes rise at a faster rate than income, consumers must __________. |
| | A) | take a vacation |
| | B) | spend more money |
| | C) | economize |
| | D) | buy a car |
| | E) | write their congressman |
|
|
|
| 11 | |
Emily had an excellent year as a saleswoman in 2010. She earned $97,000. She paid $17,000 for "necessities" such as mortgage, food and, clothing. She was given a six-week all expenses paid vacation by the company for her sales performance that had a value of $9,000. Her state and federal income taxes totaled $24,000. What was her discretionary income? |
| | A) | $56,000 |
| | B) | $65,000 |
| | C) | $80,000 |
| | D) | $97,000 |
| | E) | There is not enough data provided to calculate her discretionary income |
|
|
|
| 12 | |
Which of the following is a way technology impacts customer value? |
| | A) | The cost of technology is plummeting |
| | B) | Customers are now focused on other dimensions of a product that uses technology rather than price |
| | C) | New products are developed using technology |
| | D) | Technology changes existing products |
| | E) | All of the above are ways technology impacts customer value |
|
|
|
| 13 | |
The __________ is an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings. |
| | A) | electronic communications channel |
| | B) | transactional internet |
| | C) | market space |
| | D) | marketing internet |
| | E) | information superhighway |
|
|
|
| 14 | |
Technology can change existing products and the ways they are produced. Many companies are using technological developments to allow __________ products through the manufacturing cycle several times. |
| | A) | removing |
| | B) | adding |
| | C) | recycling |
| | D) | pre-recycling |
| | E) | precycling |
|
|
|
| 15 | |
Distribution (in the sense of shipping products) is particularly important and other elements of marketing have little impact on which form of competition? |
| | A) | Cross-market competition |
| | B) | Pure competition |
| | C) | Oligopoly |
| | D) | Monopolistic competition |
| | E) | Monopoly |
|
|
|
| 16 | |
During the Christmas season, many catalog retailers offer buyers price reductions, coupons, two-for-one buying opportunities and/or free delivery. This is because these catalog retailers operate in a(n) __________ position. |
| | A) | pure competition |
| | B) | cross-market competition |
| | C) | oligopoly |
| | D) | monopolistic competition |
| | E) | monopoly |
|
|
|
| 17 | |
Which of the following laws has the purpose of protecting competition? |
| | A) | That encourage mergers of businesses |
| | B) | That encourage pure competition |
| | C) | That exact retribution and compensation from violators |
| | D) | Classified as illegal under international treaties |
| | E) | Classified as unfair under international treaties |
|
|
|
| 18 | |
Competitive pressures among existing firms depend on __________. |
| | A) | the rate of industry growth |
| | B) | low fixed costs in the industry |
| | C) | large numbers of competitors |
| | D) | high variable costs |
| | E) | low variable costs |
|
|
|
| 19 | |
The purpose of copyright law is to __________. |
| | A) | provide incentives for increased competition |
| | B) | give an author of a literary, dramatic, musical or, artistic work the exclusive right to print, perform or, otherwise copy that work |
| | C) | give inventors the right to exclude others from making, using or, selling products that infringe the patented invention |
| | D) | revoke the Anti Monopoly Law |
| | E) | forbid actions that lessen competition |
|
|
|
| 20 | |
In Singapore, the Copyright Act addresses __________. |
| | A) | both company and consumer protection |
| | B) | only consumer protection |
| | C) | only company protection |
| | D) | competitive protection |
| | E) | pricing issues |
|
|
.