When you have completed this chapter, you should be able to understand the following learning objectives (LO): |
LO 1 | To understand the key terminology used in media planning. |
LO 2 | To know how a media plan is developed. |
LO 3 | To know what constitutes media objectives. |
LO 4 | To know the process of developing and implementing media strategies. |
LO 5 | To be familiar with various characteristics of media. |