After reading this chapter, you should be able to: appreciate the dramatic internationalization of markets understand the various names given to firms that have substantial
operations in more than one country appreciate the profound effect of the Internet on many international
business firms understand the five kinds of drivers, all based on change, that are
leading international firms to the globalization of their operations comprehend why international business differs from domestic business describe the three environments-domestic, foreign, and international-in
which an international company operates |