| A Writer's Workshop: Crafting Paragraphs, Building Essays Bob Brannan,
Johnson County Community College
Writing Persuasively-Combining Patterns of Development
Summary1.Persuasion is the act of moving someone to accept an idea or perform an action. |
| | | 2.Argument is a more formal persuasion that tries to move a target audience using reasons supported by evidence and refuting opposing reasons. |
| | | 3.Persuasive speaking and writing are a regular part of our daily lives. |
| | | 4.Argumentation requires a clearly defined issue and position. |
| | | 5.Aside from appeals to the mind, or evidence, an argument benefits from emotional appeals and persona. |
| | | 6.Arguments should avoid errors in logic, including oversimplifying and under-qualifying. |
| | | 7.A writer can connect with her audience by showing that she is part of it, understands what the readers need to know, and shares in their beliefs and concerns. |
| | | 8.Insulting or trying to intimidate an audience is a poor persuasive strategy. |
| | | 9.Argument essays are frequently arranged by order of importance. |
| | | 10.Writing is never complete until it has gone through several revisions and careful editing. |
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