Exercises

As you've learned in Chapter One, there are thousands of typefaces available to the newspaper designer. Take the front page of your local newspaper (or any newspaper with an interesting design) and try to determine how many different fonts are used. Is the same font used in different weights or styles? How are fonts used to distinguish different design elements?
Referring to the guidelines on page 23 of the text, rewrite the following headlines for clarity and style, making sure to keep them short:

Take the same front page you used in exercise 1 and use your pica pole to measure the size of the headlines. Do the headlines consistently get smaller as you move down the page? If not, why do you think the designer chose to vary the size? (If you don't have a pica pole, you can refer to the life-sized reproduction on page 16 of the text.)
Select an interesting page from your local newspaper; it need not be the front page. Referring to the sample dummies on pages 36 and 37, sketch a dummy of the page. If you like, you can photocopy the dummy and sketch directly onto the copy. Try to duplicate the finished design as closely as possible.
Now, referring to the original page and your dummy from exercise 4, sketch a new dummy using the same content but rearranging the design. How does your design differ from the original? Have you been able to use the space more efficiently? Does your design shift the emphasis onto different elements of the page?

2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.