Chapter Outline

VII. Special Effects

1. Bending the Rules
2. The Leno Variations
3. Wraparounds & Skews
1. Guidelines for wraps & skews
1. don't overdo it
2. anchor the text block
3. keep text readable
4. maintain contrast
5. don't cut out photos
6. smooth out your skews
7. choose sides carefully
4. Photo Cutouts
1. Respect the photograph
2. Use cutouts on features
3. Use images with crisp, dark edges
5. Mortises & Insets
6. Screen & Reverses
1. Guidelines for Using Screens
1. don't overdo it
2. don't diminish the readability of text
3. don't screen text type
4. position the type thoughtfully
5. don't print type against distracting backgrounds
7. Display Headlines
1. Dummying & building display headlines
8. Color
9. Types of Color
1. Spot color
2. Process or full color
10. Adding Color to a Page
1. Go easy
2. Don't use color for color's sake
3. Beware of colorizing false relationships
4. Be consistent
11. Color Guidelines
1. Use appropriate colors
2. Keep background screens as pastel as possible
3. Don't overreach your technology
4. Watch the volume level of your colors
5. Consult a color chart before you create new colors
12. Printing full color
13. Troubleshooting