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Harrower:The Newspaper Designer's Handbook
The Newspaper Designer's Handbook, 5/e
Tim Harrower
Redesigning

Chapter Outline


VIII. Redesigning

  1. Redesigning your Paper
  2. Evaluating your Paper
    1. Headlines & type
    2. Photos
    3. Graphics & artwork
    4. Special page designs
    5. Inside pages
  3. Gathering Examples
  4. Compiling a Shopping List
    1. What elements need a redesign at your paper?
  5. Building Protypes
    1. Allow enough time
    2. Be honest
    3. Use dull material
    4. Don't steal
    5. Stay open to opinions
    6. Present plenty of options
  6. Testing & Promotion
    1. Conducting market research
      1. reader surveys
      2. focus groups
    2. Mounting a promotional campaign
      1. loyal readers
      2. occasional readers
      3. non-readers
  7. Writing a Stylebook
  8. Launching and Following up
    1. All at once or phase it in?
    2. Enforcing and refining new styles
  9. Redesign Gallery
  10. Troubleshooting








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