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Social Psychology, 7/e
David G Myers, Hope College
Introducing Social Psychology
Chapter Outline
Social Psychology and Related Disciplines
Social Psychology and Sociology
Social Psychology and Personality Psychology
Social Psychology and Biology
Levels of Explanation
Social Psychology and Human Values
Obvious Ways in Which Values Enter Psychology
Not-So-Obvious Ways in Which Values Enter Psychology
The Subjective Aspects of Science
Psychological Concepts Contain Hidden Values
There is No Bridge from "Is" to "Ought"
I Knew It All Along: Is Social Psychology Simply Common Sense?
How We Do Social Psychology
Forming and Testing Hypotheses
Correlational Research: Detecting Natural Associations
Correlation Versus Causation
Survey Research
Experimental Research: Searching for Cause and Effect
Control: Manipulating Variables
Random Assignment: The Great Equalizer
The Ethics of Experimentation
Generalizing from Laboratory to Life
Personal Postscript: Why I Wrote This Book
2002 McGraw-Hill Higher Education
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