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Social Psychology, 7/e
David G Myers, Hope College
Altruism: Helping Others
Chapter Objectives
After completing your study of this chapter you should be able to:
1.
Define altruism.
2.
Describe how social-exchange theory explains altruism.
3.
Identify two social norms that may motivate altruism.
4.
Describe how evolutionary psychology accounts for altruism.
5.
Identify situational influences that enhance helpfulness.
6.
Discuss personal influences that affect helping.
7.
Identify who is likely to receive help.
8.
Discuss how altruism can be increased.
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