Mutliple Choice Quiz

Please answer all questions


1	According to the text, from 1978-1991 support for the marijuana's legalization among new collegians dropped from
		A)	50 to 21 percent.
		B)	65 to 39 percent.
		C)	81 to 56 percent.
		D)	41 to 11 percent.


2	Persuasion that occurs when interested people focus on the arguments and respond with favorable thoughts is
		A)	channel route persuasion.
		B)	peripheral route persuasion.
		C)	rational route persuasion.
		D)	central route persuasion.


3	Persuasion that occurs when people are influenced by incidental clues is
		A)	indirect route persuasion.
		B)	channel route persuasion.
		C)	peripheral persuasion.
		D)	incidental route persuasion.


4	A delayed impact of a message that occurs when we remember the message but forget a reason for discounting it is
		A)	discounting effect.
		B)	forgetting effect.
		C)	channel effect.
		D)	sleeper effect.


5	Communicators who talk fast and are straightforward are likely to be perceived as
		A)	manipulative.
		B)	credible.
		C)	untrustworthy.
		D)	attractive.


6	Having qualities that appeal to an audience is
		A)	credibleness.
		B)	attractiveness.
		C)	the primary effect.
		D)	the central effect.


7	People who argue against their own self-interest
		A)	are viewed as distorting the truth.
		B)	are effective with an unintelligent audience but not an intelligent one.
		C)	are viewed as inconsistent and thus lose their influence.
		D)	are viewed as more credible.


8	The effect of fear-arousing communication is
		A)	fear renders the communication ineffective.
		B)	a low level of fear is effective, but a high level is counter productive.
		C)	generally the more fear people feel, the more effective the communication.
		D)	effective only with women.


9	Of the following, which has been shown to influence the impact a discrepant message has on an audience?
		A)	communicator attractiveness
		B)	communication channel
		C)	communicator credibility
		D)	the gender of the audience


10	Other things being equal, information presented first that usually has the most influence is called
		A)	first channel effect.
		B)	primacy effect.
		C)	first time effect.
		D)	courtroom effect.


11	Information presented last that sometimes has the most influence is called
		A)	delayed first-time effect.
		B)	reverse effect.
		C)	recency effect.
		D)	second message effect.


12	The way a message is delivered is called
		A)	effectiveness phenomenon.
		B)	channel of communication.
		C)	advertising phenomenon.
		D)	the style effect.


13	The process by which media influence occurs through opinion leaders, who in turn influence others, is called
		A)	channels of communication.
		B)	the media effect.
		C)	the opinion leaders phenomenon.
		D)	the two-step flow of communication.


14	The mass media's influence is most effective on
		A)	deeply held beliefs.
		B)	political values.
		C)	matters of objective fact.
		D)	minor issues.


15	According to the text, which group is more trusting in relation to cults?
		A)	lower-class Caucasian youths
		B)	upper-class youths
		C)	lower-class Black youths
		D)	middle-class Caucasian youths


16	Exposing people to weak attacks upon their attitudes so that when stronger attacks come, they will have refutations available is called
		A)	the weak attack phenomenon.
		B)	the strong attack phenomenon.
		C)	attitude inoculation.
		D)	attitude protection.


17	Which age group is most open to a cult's message?
		A)	under 25
		B)	between 21 and 25
		C)	between 25 and 35
		D)	over 35

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