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PREVIEW RHETORICIAN AND PRESS AGENT TRADITION American Antecedents to Public Relations Public Relations in a Young Nation P.T. Barnum and Press Agentry The Downside of Press Agentry JOURNALISTIC AND PUBLICITY TRADITION Early Public Relations Consultants Not-for-Profit Organizations and Social Movements Early Corporate Communications Departments Early Government Public Relations THE PERSUASIVE COMMUNICATION CAMPAIGN TRADITION The Creel Committee Edward Bernays RELATIONSHIP-BUILDING AND TWO-WAY COMMUNICATION TRADITION Arthur Page The Depression and World War II Post–World War II Professionalization of the Field New Stakeholder Groups THE GLOBAL INFORMATION SOCIETY The Internet Global Communication Demands Proliferating Communication Channels SUMMARY |