(See related pages)
|
|
|
PREVIEW FOR-PROFIT VERSUS NONPROFIT ORGANIZATIONS THE NONPROFIT ENVIRONMENT THE PRACTICE OF NONPROFIT PUBLIC RELATIONS Health and Human Services Membership Associations Educational Institutions Religious Public Relations Other Nonprofit Sectors PUBLIC RELATIONS CHALLENGES FACED BY NONPROFITS Gaining Recognition in a Crowded Environment Competing for Resources Weathering Crises and Scandals Managing Multiple Publics Balancing Multiple Bottom Lines Building a Brand and an Identity SUCCESS FACTORS FOR NONPROFIT PUBLIC RELATIONS Focus on Mission Strong Internal Public Relations External Public Relations That Unify Active Participation of Board Members Simple Messages EVALUATING NONPROFIT PUBLIC RELATIONS SUMMARY |