| Business and Society: Corporate Strategy, Public Policy, Ethics, 10/e James Post,
Boston University Anne T Lawrence,
San Jose State University James Weber,
Duquesne University
Global Social Issues for a New Century
Chapter ObjectivesThe desire for economic growth and profitability is leading many companies to do business in countries other than their home nation. Whether a company buys resources, manufactures products, or sells goods and services in foreign markets, doing business across borders inevitably draws a company into a web of global social, economic, and political issues. Some issues are specific to the company, while others involve the entire global business system. Understanding what these issues are, why they exist, and how to manage them is vital to managers and companies. This chapter addresses some of the emerging social issues arising in the global economy of the twenty-first century. This chapter focuses on these key questions and objectives:
1Why do businesses decide to operate in international locations, and what goals and objectives do they have when pursuing an international business strategy? |
| | | 2What social issues challenge a company's international supply and operations strategies? |
| | | 3What social issues challenge a company's international marketing strategies? |
| | | 4How do companies manage social and political issues involving conflicts between two or more countries in which they do business? |
| | | 5What global corporate citizenship strategies do companies doing international business follow in the countries where they operate? What makes a global corporate citizenship strategy different than a domestic corporate citizenship strategy? |
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