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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University
Customer-Driven Marketing
True or False Quiz
Please answer all questions.
1
Technological forces influence marketing strategy.
A)
True
B)
False
2
Secondary data is information compiled inside or outside an organization for some purpose other than changing the current situation.
A)
True
B)
False
3
Standardizing products and displaying and labeling them are part of the storing function.
A)
True
B)
False
4
A product's ability to satisfy human needs and wants is its utility.
A)
True
B)
False
5
Demographic characteristics of segmentation include personality characteristics, motives, and lifestyles.
A)
True
B)
False
6
Behavioristic bases for market segmentation usually involve some aspect of product use.
A)
True
B)
False
7
Transporting is the process of moving goods from the seller to the buyer.
A)
True
B)
False
8
The functions of marketing must be performed to accomplish objectives and generate exchanges.
A)
True
B)
False
9
Buying behavior refers to the decision processes and actions of people who purchase and use products.
A)
True
B)
False
10
Warehouses hold some products for lengthy periods in order to create form utility.
A)
True
B)
False
11
In the concentration approach, the marketer directs one marketing strategy toward a single market segment.
A)
True
B)
False
12
The marketing concept is a plan of action for using the firm's resources and advantages to meet its objectives.
A)
True
B)
False
13
A person's buying behavior is not affected by his or her social roles.
A)
True
B)
False
14
Social concerns cannot impact marketing strategies.
A)
True
B)
False
15
Ownership utility is created when marketers make products available when consumers want to buy them.
A)
True
B)
False
16
Utility is the basic philosophy that guides all marketing activities.
A)
True
B)
False
17
There is only one correct way to implement the marketing concept.
A)
True
B)
False
18
Marketing does not involve manipulating consumers to buy products they don't want.
A)
True
B)
False
19
To succeed, businesses must strike a balance between organizational objectives and satisfying the wants and needs of customers.
A)
True
B)
False
20
Trying to determine buyers' needs is difficult because no one fully understands what motivates people to buy things.
A)
True
B)
False
21
A market is a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.
A)
True
B)
False
2002 McGraw-Hill Higher Education
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